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What is a digital data layer and what is it used for?
Web development is an essential aspect of web analytics, and the data layer is at the heart of effective web analytics. If you want to ensure that your…
4 min read
How to set up correctly the digital data layer?
Setting Up the Data Layer Setting up the data layer is a relatively simple process that requires a basic understanding of JavaScript. It is an essential part of…
4 min read
How to inspect digital data layer in browser console?
Accessing the Data Layer in the Browser Console Nowadays, website owners are constantly looking for ways to improve their website’s performance and user experience. One of the most…
4 min read
Tagging Best Practices in Tag Management Systems
Optimally organizing tags in a Tag Management System (TMS) such as Google Tag Manager (GTM) involves following tagging best practices for efficient and effective tag management. Here are…
4 min read
How to develop a successful web analytics strategy
How Can I Improve My Web Analytics? Web analytics tools are important for any business that wants to gain insights into its online performance and deploy successful marketing…
4 min read
Tags & Pixels Auditing: Enhance Marketing Data Accuracy with a Tag Auditing Tool
Marketing and analytics tags are critical for collecting data, but ensuring their accuracy and compliance can be challenging, especially for the fact that data tracking is an invisible…
4 min read
