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How to Create an Effective Marketing Automation Workflow
Introduction What is Marketing Automation? In today’s fast-paced digital landscape, marketers are expected to do more with less—more campaigns, more leads, more conversions, but often with fewer resources…
4 min read
How to Implement DataOps in Your Marketing Strategy: Step-by-Step Guide
Ever feel like you’re drowning in data? You’re not alone. In the age of big data, we marketers are often swimming in more numbers than we know what…
4 min read
Top Affiliate Marketing Strategies to Boost Conversion Rates
Introduction Overview of Affiliate Marketing Affiliate marketing is a performance-based marketing strategy where individuals, known as affiliates, earn a commission by promoting products or services of a business.…
4 min read
Unmask Real Time on Page with Custom Metrics (GA4 & GTM)
Accurately measuring the time users spend on your webpage is crucial for understanding engagement and optimizing content. In a previous article, we explored how to use time metrics…
4 min read
Cross Domain Tracking with Mixpanel and Google Tag Manager
Cross domain tracking is essential for accurately monitoring user behavior across different domains. In this article, we will dive into the significance of cross domain tracking, potential issues…
4 min read
How to Measure Content Performance on Your WordPress Blog with Google Analytics 4
Measuring content performance on your WordPress blog is crucial for understanding what resonates with your audience, optimizing your content strategy, and driving traffic. This guide will walk you…
4 min read
