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How to Track a User Property in Google Analytics with GTM
GA4 introduced a new data model that is event-based with properties associated with events. However, to mitigate the problem of tracking user characteristics, it allows for tracking user…
4 min read
Introduction to Marketing and CRM Automation
In today’s digital landscape, email, marketing and CRM automation are essential tools for businesses seeking to enhance their customer engagement and streamline their marketing efforts. Understanding the significance…
4 min read
Google Looker Studio Overview: Essential Features and Best Practices
Google Looker Studio is one such tool that stands out in the among the most popular data analytics and business intelligence stack. It offers robust features that allow…
4 min read
How to Implement GTM and Data Layer for Google Analytics in WordPress
Introduction In today’s digital landscape, understanding user behavior and tracking website performance are crucial for any business. Implementing tracking solutions like Google Analytics and Google Tag Manager on…
4 min read
How to Implement Multi-Touch Attribution in Your Marketing Strategy
In today’s complex digital landscape, understanding the customer journey and accurately attributing conversions to various touchpoints has become increasingly challenging. Traditional single-touch attribution models, such as last-touch or…
4 min read
Understanding Marketing Analytics Attribution Models
Understanding how various marketing efforts contribute to sales and conversions is crucial for businesses aiming to optimize their strategies and budgets. This understanding is facilitated through marketing attribution,…
4 min read
