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Cookieless Tracking: Methods, Tools, Challanges, and Compliance
Privacy concerns and regulatory changes are pushing marketers to rethink their data collection strategies. Cookieless analytics tracking has emerged as a crucial method for gathering user data while…
4 min read
26 A/B Testing Ideas to Maximize Conversions and Optimize Website Elements
A/B testing, also known as split testing, is a powerful method to compare two versions of a webpage or app against each other to determine which one performs…
4 min read
6 CRO Pillars to Skyrocket Your E-commerce Sales
In the competitive world of e-commerce, having a steady stream of traffic to your website is only part of the equation. The real challenge lies in converting those…
4 min read
Google Tag Manager Server-Side Tagging: Do I Really Need It?
Google Tag Manager (GTM), the most popular Tag Management System has established itself as a powerful tool that simplifies the deployment and management of various tags on websites.…
4 min read
How to Track a User Property in Google Analytics with GTM
GA4 introduced a new data model that is event-based with properties associated with events. However, to mitigate the problem of tracking user characteristics, it allows for tracking user…
4 min read
Introduction to Marketing and CRM Automation
In today’s digital landscape, email, marketing and CRM automation are essential tools for businesses seeking to enhance their customer engagement and streamline their marketing efforts. Understanding the significance…
4 min read
