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6 Google Tag Manager Most Popular Alternatives
Google Tag Manager (GTM) is a widely used tool that simplifies the management of website tags without editing code, aiding in streamlined web analytics, visitor tracking, and marketing…
4 min read
Strategies to Increase Your Average Order Value Through Analytics and Optimization
The Average Order Value (AOV), serves as a critical indicator of overall sales effectiveness and customer spending habits. By focusing on increasing AOV, businesses can maximize revenue from…
4 min read
Mastering Marketing KPIs with Looker Studio and Google Analytics 4
Key Performance Indicators (KPIs) are specific metrics that, when tracked and analyzed correctly, can provide a clear picture of the effectiveness of marketing strategies. They help in setting…
4 min read
Tracking Metrics with Google Analytics: A Comprehensive Guide
Google Analytics stands as a cornerstone tool for digital analytics, providing vital insights into website and application performance. With the advent of Google Analytics 4 (GA4), the platform…
4 min read
Implementing Google Analytics Custom Dimensions in the Data Layer with Google Tag Manager
In the dynamic world of digital and web analytics, the ability to track tailored user interactions can significantly deepen insights into user behavior. Custom dimensions in Google Analytics…
4 min read
SaaS Product Analytics with Google Analytics and Looker Studio
SaaS businesses and digital products are currently at the forefront of innovation, reshaping industries and transforming user experiences. To achieve sustainable growth and competitive advantage, these businesses must…
4 min read