Marketing Metrics Dictionary

Marketing Qualified Lead to Sales Qualified Lead Conversion Rate Lead Qualification Rate Sales Velocity Pipeline Value Deal Size Win Rate Average Sales Cycle Length Employee Engagement Score Cost per Hire Time to Hire Employee Turnover Rate Employee Productivity Rate Training Completion Rate Employee Net Promoter Score (eNPS) Employee Satisfaction Score Customer Advocacy Score Sentiment Analysis Score Response Rate to Reviews Average Review Rating Positive Review Rate Negative Review Rate Customer Resolution Rate Customer Complaint Rate Backorder Rate Out-of-Stock Rate Inventory Accuracy Rate Average Order Processing Time User Satisfaction Score Live Chat Satisfaction Score Live Chat Conversion Rate Chatbot Resolution Rate Chatbot Engagement Rate SMS Conversion Rate SMS Click-Through Rate SMS Opt-In Rate Push Notification Click Rate Push Notification Opt-In Rate App Error Rate App Crash Rate App Store Ranking App Rating App Uninstall Rate App Session Interval App Session Lenght App Retention Rate Podcast Review Score Podcast Completion Rate Podcast Subscription Rate Video Drop-off Rate Video Rewatch Rate Video Play Rate Content Depth Scroll Rate Content Exit Rate Content View Rate Time on Page by Content Type Engagement Rate by Post Type Bounce Rate by Landing Page Bounce Rate by Device Bounce Rate by Channel Email Engagement Score Email Deliverability Rate Email Spam Complaint Rate Email Complaint Rate Email List Churn Rate Revenue per Email Sent Conversion Rate by Browser Conversion Rate by Device Cost per Acquisition by Channel Keyword Cost per Click Keyword Conversion Rate Keyword Click-Through Rate Market Share Metric Definition Share of Wallet Brand Preference Rate Brand Recall Rate Brand Loyalty Index Brand Equity Index Brand Awareness Score User-Generated Content Rate Social Media Follower Growth Rate Metric Definition Social Media Referral Traffic Social Media Conversion Rate Metric Definition Average Handle Time Metric Definition Social Media Clicks Metric Definition Customer Hold Time Metric Definition Ticket Backlog Metric Definition Average Resolution Time Metric Definition Average Query Response Time Metric Definition Number of Customer Touchpoints Metric Definition Cost per View (CPV) Metric Definition Cost per Sale (CPS) Metric Definition Cost per Order (CPO) Metric Definition Cost per Download (CPD) Metric Definition Cost per Signup (CPSU) Metric Definition Click-to-Call Rate Metric Definition Call Conversion Rate Metric Definition Call Abandonment Rate Metric Definition Average Call Duration Metric Definition First Call Resolution Rate Metric Definition Effective Cost per Action (eCPA) Metric Definition Effective Cost per Thousand (eCPM) Metric Definition Effective Cost per Click (eCPC) Metric Definition Cost per Engagement (CPE) Metric Definition Return on Marketing Investment (ROMI) Metric Definition Cost per Install (CPI) Metric Definition Customer Attrition Rate Metric Definition New Customer Growth Rate Metric Definition Visitor Recency Rate Metric Definition Visitor Loyalty Rate Metric Definition Payback Period Metric Definition Lifetime Value to CAC Ratio (LTV) Metric Definition Net Churn Rate Metric Definition Gross Churn Rate Metric Definition Revenue Churn Rate Metric Definition Annual Recurring Revenue (ARR) Metric Definition Monthly Recurring Revenue (MRR) Metric Definition Average Revenue Per Account (ARPA) Metric Definition Average Revenue Per User (ARPU) Metric Definition Customer Retention Cost (CRC) Metric Definition Customer Segmentation Accuracy Metric Definition Customer Value Growth Metric Definition Time Between Purchases Metric Definition Repeat Purchase Rate Metric Definition First Purchase Conversion Rate Metric Definition Click-to-Open Rate (CTOR) Metric Definition Share of Voice in Search Metric Definition Task Completion Rate Metric Definition Customer Happiness Index (CHI) Metric Definition Social Media Sentiment Analysis Score Metric Definition Net Promoter Score (NPS) Improvement Rate Metric Definition Form Abandonment Rate Metric Definition Landing Page Bounce Rate Metric Definition Landing Page Conversion Rate Metric Definition Cart Abandonment Recovery Rate Metric Definition Multi-Channel Conversion Rate Metric Definition Assisted Conversion Rate Metric Definition Micro Conversion Rate Metric Definition Goal Completion Rate (GCR) Metric Definition Customer Effort Score (CES) Metric Definition Customer Engagement Score Metric Definition Revenue Per Dollar Spent Marketing Cost Savings Metric Definition Marketing Spend Efficiency Metric Definition Marketing Mix Model Revenue Metric Definition Marketing Mix Model Lead Conversion Metric Definition Marketing Mix Model Engagement Metric Definition Marketing Mix Model ROI Metric Definition Last-Touch Attribution Revenue Metric Definition Last-Touch Attribution Lead Conversion Metric Definition Last-Touch Attribution Engagement Metric Definition First-Touch Attribution Revenue Metric Definition Last-Touch Attribution ROI Metric Definition First-Touch Attribution Lead Conversion Metric Definition First-Touch Attribution Engagement Metric Definition First-Touch Attribution ROI Metric Definition Multi-Touch Attribution Revenue Metric Definition Multi-Touch Attribution Lead Conversion Metric Definition Multi-Touch Attribution Engagement Metric Definition Multi-Touch Attribution ROI Metric Definition Marketing Attribution Revenue Metric Definition Marketing Attribution Lead Conversion Metric Definition Marketing Attribution ROI Metric Definition Marketing Automation Cross-Sell Rate Metric Definition Marketing Automation Upsell Rate Metric Definition Marketing Automation Customer Churn Rate Marketing Automation Customer Retention Rate Marketing Automation Cost Per Lead Marketing Automation Revenue Metric Definition Marketing Automation Lead Conversion Metric Definition Marketing Automation Engagement Metric Definition Marketing Automation ROI Metric Definition CRM Cross-Sell Rate Metric Definition CRM Upsell Rate Metric Definition CRM Customer Churn Rate Metric Definition CRM Customer Lifetime Value Metric Definition CRM Sales Growth Metric Definition CRM Sales Cycle Length Metric Definition CRM Cost Per Lead Metric Definition CRM Return on Investment (ROI) Metric Definition CRM Customer Satisfaction Rate Metric Definition CRM Customer Retention Rate Metric Definition CRM Lead Conversion Rate Metric Definition CRM Data Accuracy Metric Definition PPC Revenue Metric Definition PPC Lead Conversion Metric Definition PPC Engagement Metric Definition PPC Traffic Volume Metric Definition PPC ROI Metric Definition PPC Conversion Rate Email Conversion Rate Email Unsubscribe Rate Email Click Rate Referral Traffic Revenue Referral Traffic Lead Conversion Referral Traffic Engagement Metrics Referral Traffic ROI Direct Traffic Revenue Direct Traffic Lead Conversion Direct Traffic Engagement Direct Traffic ROI Organic Search Revenue Organic Search Lead Conversion Organic Search Engagement Organic Search ROI Paid Search Revenue Paid Search Engagement Paid Search Lead Conversion Paid Search ROI Display Ad Revenue Display Ad Lead Conversion Display Ad Engagement Display Ad ROI Mobile Ad Revenue Mobile Ad Lead Conversion Mobile Ad Engagement Mobile Ad ROI Metric Definition Email Revenue Metric Definition Email Lead Conversion Metric Definition Email Engagement Metric Definition Email ROI Metric Definition Blog Revenue Metric Definition Blog Lead Conversion Metric Definition Blog Engagement Metric Definition Blog ROI Metric Definition Podcast Revenue Metric Definition Podcast Lead Conversion Metric Definition Podcast Engagement Metric Definition Social Media Session Duration Metric Definition Social Media Bounce Rate Metric Definition Social Media Conversion Rate Social Media Traffic Social Media Return on Investment (ROI) Page Authority Metric Definition Domain Authority Metric Definition Backlink Growth Metric Definition Keyword Ranking Metric Definition SEO Session Duration Metric Definition SEO Pages Per Session Metric Definition SEO Bounce Rate Metric Definition SEO Conversion Rate Metric Definition SEO Traffic Metric Definition Content Conversion Rate Metric Definition Content Click-Through Rate Metric Definition Content Impressions Metric Definition Content Reach Metric Definition Content Engagement Rate Metric Definition Content Marketing ROI Metric Definition Outbound Lead Conversion Rate Metric Definition Lead Nurturing Conversion Rate Metric Definition Lead Response Time Metric Definition Cost Per Lead (CPL) Metric Definition Inventory Turnover Rate Metric Definition Supply Chain Efficiency Metric Definition Product Return Rate Metric Definition Product Review Score Metric Definition Product Review Rate Metric Definition Product Page Conversion Rate Metric Definition Product Page Views Metric Definition E-commerce Pages Per Session Metric Definition E-commerce Session Duration Metric Definition E-commerce Bounce Rate Metric Definition E-commerce Traffic Metric Definition E-commerce Cart Abandonment Rate Metric Definition E-commerce Average Order Value Metric Definition E-commerce Revenue Metric Definition E-commerce Conversion Rate Metric Definition Mobile Ad Reach Metric Definition Mobile Ad Frequency Metric Definition Mobile Ad Impressions Metric Definition Mobile Ad Conversion Rate Metric Definition Mobile App Conversion Rate Metric Definition Mobile Ad CTR Metric Definition Mobile App Churn Rate Metric Definition Mobile App Retention Rate Metric Definition Mobile App Engagement Metric Definition Mobile App User Growth Metric Definition Mobile App Downloads Metric Definition Press Release Click-Through Rate Metric Definition Press Release Open Rate Metric Definition Press Coverage Quality Metric Definition PR Engagement Metric Definition PR Reach Metric Definition PR Impressions Metric Definition Sponsorship ROI Metric Definition Trade Show Conversion Rate Metric Definition Trade Show Lead Generation Metric Definition Event Engagement Rate Metric Definition Event Conversion Rate Metric Definition Event Attendance Rate Metric Definition Event Registration Rate Metric Definition Partner Program Growth Rate Metric Definition Partner Program Revenue Metric Definition Affiliate Commission Rate Metric Definition Affiliate Revenue Metric Definition Affiliate Conversion Rate Metric Definition Influencer Conversion Rate Metric Definition Marketing Campaign Conversions Metric Definition Marketing Campaign Clicks Metric Definition Marketing Campaign Impressions Metric Definition Marketing Campaign Reach Metric Definition Marketing Campaign Engagement Marketing Campaign ROI Metric Definition Gross Revenue Metric Definition Net Revenue Metric Definition Product Return Rate Metric Definition Customer Cross-Sell Rate Metric Definition Customer Upsell Rate Metric Definition Loyalty Program Redemption Rate Metric Definition Loyalty Program Participation Rate Metric Definition Customer Advocacy Rate Metric Definition Customer Referral Conversion Rate Metric Definition Customer Referral Rate Metric Definition Return on Ad Spend (ROAS) Metric Definition Ad Cost Per Conversion Metric Definition Ad Conversion Rate Metric Definition Ad Click Rate Metric Definition Marketing Expense Ratio Metric Definition Operating Expense Ratio Metric Definition Cost of Goods Sold (COGS) Metric Definition Net Profit Margin Metric Definition Gross Profit Margin Revenue Growth Rate Metric Definition Annual Sales Metric Definition Monthly Sales Metric Definition Weekly Sales Metric Definition Daily Sales Metric Definition Total Sales Metric Definition Average Order Value (AOV) Metric Definition Marketing Spend Metric Definition Revenue per Visitor Metric Definition Revenue from Marketing Metric Definition Ad Spend Metric Definition Brand Favorability Lift Metric Definition Brand Consideration Lift Metric Definition Brand Awareness Lift Metric Definition Ad Recall Lift Metric Definition Ad Frequency Metric Definition Ad Reach Metric Definition Add Impressions Metric Definition Cost Per Thousand Impressions (CPM) Metric Definition Organic Search Impressions Paid Search Impressions Organic Search Click-Through Rate (CTR) Paid Search Click Through Rate CTR Organic Search Conversion Rate Paid Search Conversion Rate Video Share Rate Video Engagement Rate Video Completion Rate Video Views Podcast Listener Growth Rate Podcast Engagement Rate Podcast Downloads Average Time to Resolve (Customer Support) Blog Bounce Rate Blog Subscriber Rate Blog Engagement Rate Blog Traffic Metrics Content Share Rate Content Downloads Webinar Registration Rate Webinar Conversion Rate Metric Definition Webinar Attendance Rate Metric Definition Email Delivery Rate Metric Definition Email List Growth Rate Metric Definition Email Forwarding Rate Metric Definition Subscriber Growth Rate Metric Definition Unsubscribe Rate Metric Definition Email Bounce Rate Metric Definition Email Click-Through Rate Metric Definition Email Open Rate Metric Definition Influencer Engagement Rate Metric Definition Influencer Reach Metric Definition Social Share of Voice (SOV) Metric Definition Social Media Mentions Metric Definition Social Media Impressions Metric Definition Lead-to-Customer Conversion Rate Metric Definition Social Media Reach Metric Definition Social Media Engagement Rate Metric Definition Sales Qualified Leads (SQLs) Metric Definition Marketing Qualified Leads (MQLs) Metric Definition Qualified Lead Rate Metric Definition Lead Conversion Rate Metric Definition Sales Conversion Rate Metric Definition Cart Abandonment Rate Metric Definition Churn Rate Metric Definition Customer Retention Rate Metric Definition Customer Satisfaction (CSAT) Score Metric Definition Net Promoter Score (NPS) Metric Definition New vs. Returning Visitors Metric Definition Exit Rate Metric Definition Pages Per Session Metric Definition Exit Time Metric Definition Average Scroll Time Metric Definition Time to Purchase Metric Definition Lead Response Time Metric Definition Time in Funnel Stage Metric Definition Session Duration by Device Metric Definition Chat Session Duration Form Completion Time Average Time to Respond (Customer Support) Metric Definition Cart Abandonment Time Metric Definition Average Read Time Metric Definition Ad View Time Metric Definition Time to First Byte (TTFB) Metric Definition Video Watch Time Metric Definition Return Visit Duration Metric Definition Time to Conversion Metric Definition Bounce Time Metric Definition Average Time Spent per User Metric Definition Session Duration by Channel Metric Definition Average Time on App Metric Definition Scroll Depth Metric Definition Engagement Time Metric Definition Dwell Time Metric Definition Time to Interactive (TTI) Metric Definition First Contentful Paint (FCP) Metric Definition Page Load Time Metric Definition Time on Site Metric Definition Average Session Duration Metric Definition Time on Page Metric Definition Bounce Rate Metric Definition Customer Acquisition Cost (CAC) Metric Definition Customer Lifetime Value (CLV) Metric Definition Return on Investment (ROI) Metric Definition Cost Per Aquisition (CPA) Metric Definition Cost Per Click (CPC) Metric Definition Click-Through Rate (CTR) Metric Definition Conversion Rate Metric Definition