Marketing Metrics Dictionary

Dynamic Conversion Rate Content Volume Proactive Adoption Rate Weekly Uptake Rate Optimized Contribution Conversion Completion Rate Campaign Conversion Rate Index Contribution Proactive ROI Net Adoption Rate Average Value Cross-Channel Volume Automated Conversion Rate Proactive Uptake Rate Average Reach Cross-Channel Uptake Rate Customer Performance Score Effectiveness Click Effectiveness Weekly Utilization Rate Incremental Share Lifetime Turnaround Time Visitor Engagement Rate Multi-Channel Volume Lead Score Ratio Turnaround Time Social Uptake Rate Proactive Growth Rate Click Percentage Campaign Lift Ad Adoption Rate Campaign Depth Interaction Response Time Retention Reach Seasonal Frequency Weekly Satisfaction Score Engagement Reach Average Retention Rate Dynamic Depth Customer Growth Rate Retention Impact Rate Visitor Utilization Rate Multi-Channel Satisfaction Score Seasonal Yield Lead Participation Rate Cost per Value Email Frequency Total Score Content Yield Incremental Response Time Impact Satisfaction Score Targeted Impact Rate Geo-Specific Effectiveness Lifetime Value Campaign Impact Rate Social Engagement Rate Proactive Duration Engagement Participation Rate Monthly Time Customer Completion Rate Net Share Reactive Yield Cross-Channel Effectiveness Growth ROI Total Churn Rate Customer Turnaround Time Index Completion Rate Optimized Utilization Rate Lead Duration Conversion Lift Product Conversion Rate Lead Growth Rate Impact Percentage Rate Response Time Annual Yield Gross Share Average Time Retention Engagement Rate Optimized Participation Rate Reactive ROI Total Response Time Retention Yield Index Lift Gross Satisfaction Score Automated Response Time Visitor Frequency Net Time Total Conversion Rate Ad Participation Rate Incremental Performance Geo-Specific Time Interaction Duration Total Performance Automated Satisfaction Score Rate Churn Rate Daily Volume Gross Value Engagement Lift Cross-Channel Engagement Rate Total Contribution Growth Adoption Rate Cart Utilization Rate Weekly Frequency Click Time Visitor Duration Ad Response Time Automated Retention Rate Impact Response Time Visitor Response Time Reactive Duration Gross Completion Rate Incremental Depth Cost per Efficiency Visitor Yield Interaction Retention Rate Engagement Impact Rate Cross-Channel Value Automated Efficiency Growth Frequency Optimized Conversion Rate Daily Reach Reactive Completion Rate Retention Lift Geo-Specific Score Product Impact Rate Dynamic ROI Incremental Frequency Click Growth Rate Dynamic Volume Net Effectiveness Multi-Channel Effectiveness Rate Efficiency Lead Index Cost per Response Time Net Yield Proactive Yield Interaction Lift Customer Frequency Click Retention Rate Customer Retention Rate Cost per Volume Social Satisfaction Score Cross-Channel Performance Ratio Lift Interaction Satisfaction Score Ratio Rate Score Contribution Average Growth Rate Seasonal Volume Gross Reach Annual Rate Reactive Utilization Rate Email Volume Reactive Satisfaction Score Conversion Depth Proactive Efficiency Click Turnaround Time Daily Lift Cost per Conversion Rate Engagement Adoption Rate Targeted Churn Rate Visitor Efficiency Cost per Retention Rate Video Turnaround Time Optimized Duration Average Share Average Lift Customer ROI Annual Lift Gross Time Net Churn Rate Annual Growth Rate Incremental Score Cart Effectiveness Lifetime Percentage Multi-Channel ROI Impact Share Monthly Depth Engagement Contribution Gross Lift Daily Turnaround Time Cart Retention Rate Annual Conversion Rate Gross Conversion Rate Gross Turnaround Time Average Score Score Rate Cost per Contribution Reactive Impact Rate Cart Value Reactive Rate Geo-Specific Rate Optimized Performance Lifetime Churn Rate Campaign Reach Total Time Social Contribution Incremental ROI Seasonal Participation Rate Product Engagement Rate Ratio Contribution Annual Reach Proactive Performance Seasonal Rate Automated Uptake Rate Product ROI Product Yield Incremental Percentage Social Churn Rate Campaign ROI Optimized ROI Customer Rate Impact Depth Cart ROI Ad ROI Net Completion Rate Rate Reach Dynamic Churn Rate Email Impact Rate Average Frequency Incremental Uptake Rate Score Conversion Rate Total Depth Conversion Turnaround Time Monthly Completion Rate Customer Percentage Score Value Optimized Completion Rate Campaign Frequency Product Uptake Rate Daily Yield Visitor Percentage Video Score Impact Adoption Rate Targeted Rate Visitor Index Click Uptake Rate Index Depth Targeted Adoption Rate Content Share Cost per Frequency Index Impact Rate Conversion Contribution Optimized Share Proactive Churn Rate Lead Reach Click Index Multi-Channel Turnaround Time Conversion Retention Rate Click Volume Daily ROI Score Utilization Rate Weekly Index Growth Churn Rate Ratio Adoption Rate Reactive Engagement Rate Conversion Share Cart Share Multi-Channel Contribution Lead Time Social Depth Targeted Engagement Rate Click Adoption Rate Ratio Retention Rate Dynamic Utilization Rate Social Reach Targeted ROI Cost per Score Ratio Value Conversion Churn Rate Campaign Growth Rate Cost per Participation Rate Net Index Email Performance Seasonal Retention Rate Interaction Score Rate Adoption Rate Proactive Share Score Index Index Retention Rate Product Retention Rate Annual Retention Rate Targeted Utilization Rate Retention Time Cost per Time Engagement Score Weekly Conversion Rate Visitor Completion Rate Proactive Impact Rate Score Satisfaction Score Product Duration Visitor Uptake Rate Total ROI Ad Engagement Rate Gross ROI Monthly Index Daily Response Time Conversion Reach Optimized Efficiency Email Efficiency Gross Adoption Rate Seasonal Satisfaction Score Lead Engagement Rate Engagement Percentage Lifetime Participation Rate Growth Duration Index Percentage Average Adoption Rate Ad Satisfaction Score Retention Participation Rate Ad Utilization Rate Cost per Growth Rate Product Growth Rate Lead Depth Dynamic Score Retention Uptake Rate Weekly Percentage Cross-Channel Utilization Rate Seasonal Effectiveness Annual Index Cart Uptake Rate Cart Duration Content Contribution Index Satisfaction Score Geo-Specific Retention Rate Video Share Cross-Channel Growth Rate Multi-Channel Completion Rate Index Churn Rate Click Yield Reactive Conversion Rate Daily Utilization Rate Conversion ROI Rate Index Cart Yield Interaction Contribution Ad Time Social Time Net Performance Monthly Participation Rate Geo-Specific Frequency Customer Reach Lead Rate Ratio Growth Rate Product Churn Rate Gross Performance Campaign Performance Email Completion Rate Proactive Reach Growth Engagement Rate Content Growth Rate Cost per Utilization Rate Growth Depth Annual Duration Net Percentage Weekly Duration Cost per Uptake Rate Incremental Rate Social Performance Interaction Time Cross-Channel Time Targeted Lift Cost per Impact Rate Cart Completion Rate Social Duration Automated Engagement Rate Product Satisfaction Score Campaign Satisfaction Score Cross-Channel Reach Rate Participation Rate Lifetime Growth Rate Net Satisfaction Score Video Depth Weekly Yield Cost per Rate Total Utilization Rate Impact Engagement Rate Content Engagement Rate Interaction Completion Rate Conversion Utilization Rate Ratio Efficiency Targeted Retention Rate Visitor Effectiveness Video Performance Customer Adoption Rate Ad Effectiveness Ratio Response Time Cost per ROI Total Retention Rate Retention Satisfaction Score Monthly Score Click Participation Rate Product Volume Content Response Time Score Participation Rate Optimized Index Dynamic Impact Rate Email Satisfaction Score Engagement Depth Seasonal Engagement Rate Interaction Churn Rate Cart Rate Social Turnaround Time Geo-Specific Depth Weekly Efficiency Cart Efficiency Index Reach Rate Satisfaction Score Customer Contribution Reactive Time Lifetime Completion Rate Email Rate Lead Uptake Rate Daily Conversion Rate Geo-Specific Uptake Rate Annual Satisfaction Score Targeted Share Average Volume Mobile vs. Desktop Traffic Share Traffic Bounce Recovery Rate Geo-Targeted Traffic Share Traffic Source Value Referral Traffic Conversion Rate Organic Traffic Engagement Rate Direct Traffic Engagement Rate Returning Visitor Engagement Rate New Visitor Engagement Rate Traffic Quality Score Post Engagement Duration Lead Nurturing Time Time to App Engagement Time to Cart Abandonment Content Consumption Time Time Between Conversions Time to Repeat Purchase First Engagement Time Response Time to Inquiries Average Session Gap Mentions-to-Engagement Ratio Content Saves per Post Hashtag Engagement Rate Live Stream Engagement Rate Social Media Story Engagement Rate Branded Content CTR Organic Content Engagement Content Amplification Rate User-Generated Content Share Rate Content Share of Engagement Content Production Speed Marketing Asset Turnaround Time System Uptime Percentage Campaign Setup Time Resource Utilization Efficiency Workflow Bottleneck Index First-Time Resolution Efficiency Process Automation Rate Campaign Deployment Time Operational Efficiency Index E-commerce Free Shipping Utilization Rate Average E-commerce Basket Size E-commerce Bundled Purchase Rate E-commerce Discount Redemption Rate E-commerce Return Avoidance Rate E-commerce Stockout Impact Rate E-commerce Net Margin E-commerce Gross Margin E-commerce Repeat Purchase Rate E-commerce Upsell Rate Proactive Support Rate Customer Net Value Growth Average Customer Tenure Customer Risk Score Customer Relationship Score Customer Referral Participation Rate Customer Complaint Resolution Time Customer Loyalty Growth Rate Customer Churn Prevention Rate Customer Lifetime Engagement Index Engaged Visitor Ratio CTA Interaction Rate Form Engagement Rate Post-Click Conversion Rate In-App Purchase Conversion Rate Upsell Conversion Rate Cross-Sell Conversion Rate First-Time Buyer Conversion Rate Checkout Completion Rate Landing Page Engagement Score Cross-Device Ad Conversion Rate Cost per Video View Completion Ad Fatigue Rate Incremental Sales from Advertising Cross-Channel Ad Performance Index Paid Ad Content Effectiveness Creative Asset ROI Net Ad Effectiveness Score Cost per Brand Interaction Ad Engagement Value User Journey Mapping Accuracy Session Replay Analysis Average Form Completion Time Form Conversion Rate Heatmap Click Rate Visitor Intent Analysis Customer Profitability Recency-Frequency-Monetary (RFM) Score Time Since Last Visit Frequency of Visits Return Visitor Rate Recommendation Conversion Rate Recommendation Click-Through Rate Personalization Effectiveness Lift in Conversion Rate Statistical Significance in Testing A/B Test Results Multivariate Test Results Average Number of Touchpoints to Conversion Funnel Drop-off Rate Funnel Conversion Rate Customer Journey Completion Rate Customer Touchpoint Analysis Channel Revenue Contribution Attribution Model Accuracy Lead Source ROI Lead Scoring Accuracy Magic Number Sales Efficiency SaaS Quick Ratio Gross Retention Rate Net Retention Rate K-Factor Network Effects Score Viral Cycle Time Virality Coefficient Cohort Engagement Cohort Analysis of Churn Cohort Revenue Cohort Retention Rate Marketing Mix Modeling Product Adoption Rate Feature Adoption Rate Time to First Value Time to Value User Activation Rate Lifetime User Value Active Users (Daily, Weekly, Monthly) Opportunity-to-Win Ratio Cross-Sell Ratio Upsell Ratio Account Expansion Rate Customer Health Score Marketing KPIs Employee Turnover Rate Employee Productivity Rate Training Completion Rate Employee Net Promoter Score (eNPS) Employee Satisfaction Score Customer Advocacy Score Sentiment Analysis Score Response Rate to Reviews Average Review Rating Positive Review Rate Negative Review Rate Customer Resolution Rate Customer Complaint Rate Backorder Rate Out-of-Stock Rate Inventory Accuracy Rate Average Order Processing Time User Satisfaction Score Live Chat Satisfaction Score Live Chat Conversion Rate Chatbot Resolution Rate Chatbot Engagement Rate SMS Conversion Rate SMS Click-Through Rate SMS Opt-In Rate Push Notification Click Rate Push Notification Opt-In Rate App Error Rate App Crash Rate App Store Ranking App Rating App Uninstall Rate App Session Interval App Session Lenght App Retention Rate Podcast Review Score Podcast Completion Rate Podcast Subscription Rate Video Drop-off Rate Video Rewatch Rate Video Play Rate Content Depth Scroll Rate Content Exit Rate Content View Rate Time on Page by Content Type Engagement Rate by Post Type Bounce Rate by Landing Page Bounce Rate by Device Bounce Rate by Channel Email Engagement Score Email Deliverability Rate Email Spam Complaint Rate Email Complaint Rate Email List Churn Rate Revenue per Email Sent Conversion Rate by Browser Conversion Rate by Device Cost per Acquisition by Channel Keyword Cost per Click Keyword Conversion Rate Keyword Click-Through Rate Market Share Metric Definition Share of Wallet Brand Preference Rate Brand Recall Rate Brand Loyalty Index Brand Equity Index Brand Awareness Score User-Generated Content Rate Social Media Follower Growth Rate Metric Definition Social Media Referral Traffic Social Media Conversion Rate Metric Definition Average Handle Time Metric Definition Social Media Clicks Metric Definition Customer Hold Time Metric Definition Ticket Backlog Metric Definition Average Resolution Time Metric Definition Average Query Response Time Metric Definition Number of Customer Touchpoints Metric Definition Cost per View (CPV) Metric Definition Cost per Sale (CPS) Metric Definition Cost per Order (CPO) Metric Definition Cost per Download (CPD) Metric Definition Cost per Signup (CPSU) Metric Definition Click-to-Call Rate Metric Definition Call Conversion Rate Metric Definition Call Abandonment Rate Metric Definition Average Call Duration Metric Definition First Call Resolution Rate Metric Definition Effective Cost per Action (eCPA) Metric Definition Effective Cost per Thousand (eCPM) Metric Definition Effective Cost per Click (eCPC) Metric Definition Cost per Engagement (CPE) Metric Definition Return on Marketing Investment (ROMI) Metric Definition Cost per Install (CPI) Metric Definition Customer Attrition Rate Metric Definition New Customer Growth Rate Metric Definition Visitor Recency Rate Metric Definition Visitor Loyalty Rate Metric Definition Payback Period Metric Definition Lifetime Value to CAC Ratio (LTV) Metric Definition Net Churn Rate Metric Definition Gross Churn Rate Metric Definition Revenue Churn Rate Metric Definition Annual Recurring Revenue (ARR) Metric Definition Monthly Recurring Revenue (MRR) Metric Definition Average Revenue Per Account (ARPA) Metric Definition Average Revenue Per User (ARPU) Metric Definition Customer Retention Cost (CRC) Metric Definition Customer Segmentation Accuracy Metric Definition Customer Value Growth Metric Definition Time Between Purchases Metric Definition Repeat Purchase Rate Metric Definition First Purchase Conversion Rate Metric Definition Click-to-Open Rate (CTOR) Metric Definition Share of Voice in Search Metric Definition Task Completion Rate Metric Definition Customer Happiness Index (CHI) Metric Definition Social Media Sentiment Analysis Score Metric Definition Net Promoter Score (NPS) Improvement Rate Metric Definition Form Abandonment Rate Metric Definition Landing Page Bounce Rate Metric Definition Landing Page Conversion Rate Metric Definition Cart Abandonment Recovery Rate Metric Definition Multi-Channel Conversion Rate Metric Definition Assisted Conversion Rate Metric Definition Micro Conversion Rate Metric Definition Goal Completion Rate (GCR) Metric Definition Customer Effort Score (CES) Metric Definition Customer Engagement Score Metric Definition Revenue Per Dollar Spent Marketing Cost Savings Metric Definition Marketing Spend Efficiency Metric Definition Marketing Mix Model Revenue Metric Definition Marketing Mix Model Lead Conversion Metric Definition Marketing Mix Model Engagement Metric Definition Marketing Mix Model ROI Metric Definition Last-Touch Attribution Revenue Metric Definition Last-Touch Attribution Lead Conversion Metric Definition Last-Touch Attribution Engagement Metric Definition First-Touch Attribution Revenue Metric Definition Last-Touch Attribution ROI Metric Definition First-Touch Attribution Lead Conversion Metric Definition First-Touch Attribution Engagement Metric Definition First-Touch Attribution ROI Metric Definition Multi-Touch Attribution Revenue Metric Definition Multi-Touch Attribution Lead Conversion Metric Definition Multi-Touch Attribution Engagement Metric Definition Multi-Touch Attribution ROI Metric Definition Marketing Attribution Revenue Metric Definition Marketing Attribution Lead Conversion Metric Definition Marketing Attribution ROI Metric Definition Marketing Automation Cross-Sell Rate Metric Definition Marketing Automation Upsell Rate Metric Definition Marketing Automation Customer Churn Rate Marketing Automation Customer Retention Rate Marketing Automation Cost Per Lead Marketing Automation Revenue Metric Definition Marketing Automation Lead Conversion Metric Definition Marketing Automation Engagement Metric Definition Marketing Automation ROI Metric Definition CRM Cross-Sell Rate Metric Definition CRM Upsell Rate Metric Definition CRM Customer Churn Rate Metric Definition CRM Customer Lifetime Value Metric Definition CRM Sales Growth Metric Definition CRM Sales Cycle Length Metric Definition CRM Cost Per Lead Metric Definition CRM Return on Investment (ROI) Metric Definition CRM Customer Satisfaction Rate Metric Definition CRM Customer Retention Rate Metric Definition CRM Lead Conversion Rate Metric Definition CRM Data Accuracy Metric Definition PPC Revenue Metric Definition PPC Lead Conversion Metric Definition PPC Engagement Metric Definition PPC Traffic Volume Metric Definition PPC ROI Metric Definition PPC Conversion Rate Email Conversion Rate Email Unsubscribe Rate Email Click Rate Referral Traffic Revenue Referral Traffic Lead Conversion Referral Traffic Engagement Metrics Referral Traffic ROI Direct Traffic Revenue Direct Traffic Lead Conversion Direct Traffic Engagement Direct Traffic ROI Organic Search Revenue Organic Search Lead Conversion Organic Search Engagement Organic Search ROI Paid Search Revenue Paid Search Engagement Paid Search Lead Conversion Paid Search ROI Display Ad Revenue Display Ad Lead Conversion Display Ad Engagement Display Ad ROI Mobile Ad Revenue Mobile Ad Lead Conversion Mobile Ad Engagement Mobile Ad ROI Metric Definition Email Revenue Metric Definition Email Lead Conversion Metric Definition Email Engagement Metric Definition Email ROI Metric Definition Blog Revenue Metric Definition Blog Lead Conversion Metric Definition Blog Engagement Metric Definition Blog ROI Metric Definition Podcast Revenue Metric Definition Podcast Lead Conversion Metric Definition Podcast Engagement Metric Definition Social Media Session Duration Metric Definition Social Media Bounce Rate Metric Definition Social Media Conversion Rate Social Media Traffic Social Media Return on Investment (ROI) Page Authority Metric Definition Domain Authority Metric Definition Backlink Growth Metric Definition Keyword Ranking Metric Definition SEO Session Duration Metric Definition SEO Pages Per Session Metric Definition SEO Bounce Rate Metric Definition SEO Conversion Rate Metric Definition SEO Traffic Metric Definition Content Conversion Rate Metric Definition Content Click-Through Rate Metric Definition Content Impressions Metric Definition Content Reach Metric Definition Content Engagement Rate Metric Definition Content Marketing ROI Metric Definition Outbound Lead Conversion Rate Metric Definition Lead Nurturing Conversion Rate Metric Definition Lead Response Time Metric Definition Cost Per Lead (CPL) Metric Definition Inventory Turnover Rate Metric Definition Supply Chain Efficiency Metric Definition Product Return Rate Metric Definition Product Review Score Metric Definition Product Review Rate Metric Definition Product Page Conversion Rate Metric Definition Product Page Views Metric Definition E-commerce Pages Per Session Metric Definition E-commerce Session Duration Metric Definition E-commerce Bounce Rate Metric Definition E-commerce Traffic Metric Definition E-commerce Cart Abandonment Rate Metric Definition E-commerce Average Order Value Metric Definition E-commerce Revenue Metric Definition E-commerce Conversion Rate Metric Definition Mobile Ad Reach Metric Definition Mobile Ad Frequency Metric Definition Mobile Ad Impressions Metric Definition Mobile Ad Conversion Rate Metric Definition Mobile App Conversion Rate Metric Definition Mobile Ad CTR Metric Definition Mobile App Churn Rate Metric Definition Mobile App Retention Rate Metric Definition Mobile App Engagement Metric Definition Mobile App User Growth Metric Definition Mobile App Downloads Metric Definition Press Release Click-Through Rate Metric Definition Press Release Open Rate Metric Definition Press Coverage Quality Metric Definition PR Engagement Metric Definition PR Reach Metric Definition PR Impressions Metric Definition Sponsorship ROI Metric Definition Trade Show Conversion Rate Metric Definition Trade Show Lead Generation Metric Definition Event Engagement Rate Metric Definition Event Conversion Rate Metric Definition Event Attendance Rate Metric Definition Event Registration Rate Metric Definition Partner Program Growth Rate Metric Definition Partner Program Revenue Metric Definition Affiliate Commission Rate Metric Definition Affiliate Revenue Metric Definition Affiliate Conversion Rate Metric Definition Influencer Conversion Rate Metric Definition Marketing Campaign Conversions Metric Definition Marketing Campaign Clicks Metric Definition Marketing Campaign Impressions Metric Definition Marketing Campaign Reach Metric Definition Marketing Campaign Engagement Marketing Campaign ROI Metric Definition Gross Revenue Metric Definition Net Revenue Metric Definition Product Return Rate Metric Definition Customer Cross-Sell Rate Metric Definition Customer Upsell Rate Metric Definition Loyalty Program Redemption Rate Metric Definition Loyalty Program Participation Rate Metric Definition Customer Advocacy Rate Metric Definition Customer Referral Conversion Rate Metric Definition Customer Referral Rate Metric Definition Return on Ad Spend (ROAS) Metric Definition Ad Cost Per Conversion Metric Definition Ad Conversion Rate Metric Definition Ad Click Rate Metric Definition Marketing Expense Ratio Metric Definition Operating Expense Ratio Metric Definition Cost of Goods Sold (COGS) Metric Definition Net Profit Margin Metric Definition Gross Profit Margin Revenue Growth Rate Metric Definition Annual Sales Metric Definition Monthly Sales Metric Definition Weekly Sales Metric Definition Daily Sales Metric Definition Total Sales Metric Definition Average Order Value (AOV) Metric Definition Marketing Spend Metric Definition Revenue per Visitor Metric Definition Revenue from Marketing Metric Definition Ad Spend Metric Definition Brand Favorability Lift Metric Definition Brand Consideration Lift Metric Definition Brand Awareness Lift Metric Definition Ad Recall Lift Metric Definition Ad Frequency Metric Definition Ad Reach Metric Definition Add Impressions Metric Definition Cost Per Thousand Impressions (CPM) Metric Definition Organic Search Impressions Paid Search Impressions Organic Search Click-Through Rate (CTR) Paid Search Click Through Rate CTR Organic Search Conversion Rate Paid Search Conversion Rate Video Share Rate Video Engagement Rate Video Completion Rate Video Views Podcast Listener Growth Rate Podcast Engagement Rate Podcast Downloads Average Time to Resolve (Customer Support) Blog Bounce Rate Blog Subscriber Rate Blog Engagement Rate Blog Traffic Metrics Content Share Rate Content Downloads Webinar Registration Rate Webinar Conversion Rate Metric Definition Webinar Attendance Rate Metric Definition Email Delivery Rate Metric Definition Email List Growth Rate Metric Definition Email Forwarding Rate Metric Definition Subscriber Growth Rate Metric Definition Unsubscribe Rate Metric Definition Email Bounce Rate Metric Definition Email Click-Through Rate Metric Definition Email Open Rate Metric Definition Influencer Engagement Rate Metric Definition Influencer Reach Metric Definition Social Share of Voice (SOV) Metric Definition Social Media Mentions Metric Definition Social Media Impressions Metric Definition Lead-to-Customer Conversion Rate Metric Definition Social Media Reach Metric Definition Social Media Engagement Rate Metric Definition Sales Qualified Leads (SQLs) Metric Definition Marketing Qualified Leads (MQLs) Metric Definition Qualified Lead Rate Metric Definition Lead Conversion Rate Metric Definition Sales Conversion Rate Metric Definition Cart Abandonment Rate Metric Definition Churn Rate Metric Definition Customer Retention Rate Metric Definition Customer Satisfaction (CSAT) Score Metric Definition Net Promoter Score (NPS) Metric Definition New vs. Returning Visitors Metric Definition Exit Rate Metric Definition Pages Per Session Metric Definition Exit Time Metric Definition Average Scroll Time Metric Definition Time to Purchase Metric Definition Lead Response Time Metric Definition Time in Funnel Stage Metric Definition Session Duration by Device Metric Definition Chat Session Duration Form Completion Time Average Time to Respond (Customer Support) Metric Definition Cart Abandonment Time Metric Definition Average Read Time Metric Definition Ad View Time Metric Definition Time to First Byte (TTFB) Metric Definition Video Watch Time Metric Definition Return Visit Duration Metric Definition Time to Conversion Metric Definition Bounce Time Metric Definition Average Time Spent per User Metric Definition Session Duration by Channel Metric Definition Average Time on App Metric Definition Scroll Depth Metric Definition Engagement Time Metric Definition Dwell Time Metric Definition Time to Interactive (TTI) Metric Definition First Contentful Paint (FCP) Metric Definition Page Load Time Metric Definition Time on Site Metric Definition Average Session Duration Metric Definition Time on Page Metric Definition Bounce Rate Metric Definition Customer Acquisition Cost (CAC) Metric Definition Customer Lifetime Value (CLV) Metric Definition Return on Investment (ROI) Metric Definition Cost Per Aquisition (CPA) Metric Definition Cost Per Click (CPC) Metric Definition Click-Through Rate (CTR) Metric Definition Conversion Rate Metric Definition