Guerrilla Marketing Term Meaning

Guerrilla Marketing is an advertising strategy that uses unconventional, creative, and often low-cost tactics to promote a product or service. The goal is to create a memorable experience that generates buzz and attracts attention.

Detailed Explanation

Guerrilla Marketing focuses on taking the consumer by surprise, creating a lasting impression, and generating significant word-of-mouth. This approach is often used by small businesses and startups with limited budgets but can also be adopted by larger companies looking to make a bold statement. Tactics include street art, flash mobs, viral videos, and unexpected installations or events in public spaces. The key to successful guerrilla marketing is creativity and the ability to engage the audience in a unique way. By breaking away from traditional advertising methods, guerrilla marketing can effectively capture the audience’s attention and encourage them to share their experiences with others, amplifying the campaign’s reach.

Key Points

• What it is: An advertising strategy that uses unconventional, creative, and often low-cost tactics to promote a product or service.
• Why it matters: Creates a memorable experience that generates buzz, attracts attention, and encourages word-of-mouth marketing.
• How to use it: Implement creative and unexpected tactics such as street art, flash mobs, viral videos, and public installations to engage the audience and create a lasting impression.

Examples

1. Street Art Campaign: A sneaker brand uses graffiti-style murals in urban areas to promote a new shoe line, attracting the attention of passersby and generating social media buzz.
2. Flash Mob: A beverage company organizes a flash mob in a busy public square, where participants suddenly perform a choreographed dance routine, drawing a crowd and creating viral video content.

Related Terms

• Viral Marketing
• Experiential Marketing
• Word-of-Mouth Marketing
• Creative Advertising