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Metric Category: Advertising and ROI Metrics
Ad View Time Metric Definition
Ad View Time is a key performance indicator (KPI) that measures the amount of time users spend viewing an advertisement. This metric helps businesses understand the effectiveness of…
4 min read
Customer Acquisition Cost (CAC) Metric Definition
Customer Acquisition Cost (CAC) is a key performance indicator (KPI) that measures the total cost incurred by a business to acquire a new customer. It is an essential…
4 min read
Return on Investment (ROI) Metric Definition
Return on Investment (ROI) is a key performance indicator (KPI) that measures the profitability of an investment relative to its cost. It is commonly used in marketing to…
4 min read
Cost Per Click (CPC) Metric Definition
Cost Per Click (CPC) is a key performance indicator (KPI) that measures the cost incurred by an advertiser for each click on their advertisement. It is a common…
4 min read
