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Metric Category: Customer Metrics
Marketing Qualified Lead to Sales Qualified Lead Conversion Rate
Marketing Qualified Lead (MQL) to Sales Qualified Lead (SQL) Conversion Rate measures the percentage of marketing leads deemed “sales-ready” that your sales team accepts and advances further in…
4 min read
Lead Qualification Rate
Lead Qualification Rate (LQR) measures the percentage of incoming leads that successfully meet your organization’s criteria for being “sales-ready.” If you imagine your sales funnel as a busy…
4 min read
Sales Velocity
Sales Velocity is like the horsepower of your sales engine—measuring how quickly revenue flows through your pipeline within a specific period. If you think of each deal as…
4 min read
Deal Size
Deal Size is essentially the monetary value or total contract amount associated with each sale—how much revenue you generate per closed deal. Think of it like the size…
4 min read
Win Rate
Win Rate is a crucial sales metric that reveals what percentage of your potential deals ultimately close in your favor. Picture it as the ratio of completed victories…
4 min read
Average Sales Cycle Length
Average Sales Cycle Length (ASCL) reveals how long it takes—on average—to move a prospect from initial interest to a sealed deal. Think of it like timing a relay…
4 min read
Employee Net Promoter Score (eNPS)
Employee Net Promoter Score (eNPS) measures how likely your employees are to recommend their workplace to friends, family, or professional acquaintances—essentially capturing the enthusiasm and loyalty that exist…
4 min read
Customer Resolution Rate
Customer Resolution Rate is a key customer service metric that measures the percentage of customer inquiries, issues, or complaints that are successfully resolved by a company within a…
4 min read
Customer Complaint Rate
Customer Complaint Rate is a key customer experience metric that measures the percentage of customers who express dissatisfaction through formal complaints relative to the total number of customers…
4 min read
Churn Rate Metric Definition
Churn Rate is a key performance indicator (KPI) that measures the percentage of customers who stop doing business with a company over a specific period. This metric helps…
4 min read
