How to implement Facebook Pixel for tracking conversions in 5 steps?

To implement Facebook Pixel (Meta Pixel) for tracking conversions, follow these steps:

1) Create a pixel in Facebook Ads Manager: Go to Ads Manager, click on the “Business Settings” tab, select “Data Sources” and click on “Pixels.” Click “Add” to create a new pixel.

2) Get the pixel code: Once the pixel is created, click on “Set up” and choose “Manually add pixel code to website.” Copy the pixel code provided.

3) Add the pixel code to your website: Paste the pixel code into the header section of your website’s HTML code, just above the closing </head> tag. Make sure the pixel code is placed on all pages where you want to track conversions.

4) Set up conversion tracking events: Define the conversion events you want to track, such as purchases, sign-ups, or form submissions. Use the Facebook Pixel Events code to trigger these events on your website.

5) Test and verify: After implementing the Facebook Pixel code and conversion tracking events, use Facebook’s Pixel Helper tool to verify that the pixel is firing correctly and tracking conversions.

By following these steps, you can successfully implement Facebook Pixel for tracking conversions on your website and gain valuable insights into your advertising campaign’s performance.

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