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How Many Websites Use Google Analytics?
Google Analytics is a widely adopted tool for tracking and analyzing web traffic. As of 2024, approximately 75 million websites are using Google Analytics, making it the most…
4 min read
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6 Google Tag Manager Most Popular Alternatives
Google Tag Manager (GTM) is a widely used tool that simplifies the management of website tags without editing code, aiding in streamlined web analytics, visitor tracking, and marketing…
4 min read
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Strategies to Increase Your Average Order Value Through Analytics and Optimization
The Average Order Value (AOV), serves as a critical indicator of overall sales effectiveness and customer spending habits. By focusing on increasing AOV, businesses can maximize revenue from…
4 min read
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Mastering Marketing KPIs with Looker Studio and Google Analytics 4
Key Performance Indicators (KPIs) are specific metrics that, when tracked and analyzed correctly, can provide a clear picture of the effectiveness of marketing strategies. They help in setting…
4 min read
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Tracking Metrics with Google Analytics: A Comprehensive Guide
Google Analytics stands as a cornerstone tool for digital analytics, providing vital insights into website and application performance. With the advent of Google Analytics 4 (GA4), the platform…
4 min read
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Implementing Google Analytics Custom Dimensions in the Data Layer with Google Tag Manager
In the dynamic world of digital and web analytics, the ability to track tailored user interactions can significantly deepen insights into user behavior. Custom dimensions in Google Analytics…
4 min read
