Understanding the basic 6 steps to track events and interactions with Google Tag Manager

To track events and interactions with Google Tag Manager, follow these steps:

1. Access your Google Tag Manager container under your account or set up a new account and container for your website.
2. Create a new tag in Google Tag Manager for the event or interaction you want to track, such as a button click, form submission, or video play.
3. Choose the appropriate trigger for your tag, which determines when the tag will fire, such as a specific pageview, click, or submission.
4. Configure the tag to send data to the appropriate tracking service, such as Google Analytics, Google Ads, or any other third-party analytics or marketing platform.
5. Publish the changes in Google Tag Manager to make the tracking live on your website.
6. Test and verify the tracking by triggering the event or interaction on your website and checking the data in the respective tracking service.

By following these steps, you can effectively track events and interactions on your website using Google Tag Manager and gain valuable insights into user behavior and engagement.

You might want to learn more about triggers and variables to be able to set the accurate necessary configurations. However with this minimum knowledge, it can be efficient to deploy tracking codes and conversion pixels with simple triggers such as firing on all pages. You might want to speak to an expert consultant to understand if your tags, triggers, and variables are correctly set for more complex scenarios.

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