SEO Keyword Value Calculator & Formula

SEO Keyword Value Calculator

$500

$1,000

$5,000

$10,000

SEO Keyword Value Formula

$Keyword Value = Monthly Search Volume × Average CPC × Conversion Rate × Average Order Value$

Explanation

The SEO Keyword Value estimates the potential revenue generated by ranking for a specific keyword. It is calculated by multiplying the monthly search volume by the average cost per click (CPC), conversion rate, and average order value.

Real-Life Example

Suppose a keyword has a monthly search volume of 10,000, an average CPC of $2, a conversion rate of 2%, and an average order value of $100. To calculate the Keyword Value, use the formula:

Keyword Value = Monthly Search Volume × Average CPC × Conversion Rate × Average Order Value

Substitute the values:

Keyword Value = 10,000 × $2 × 0.02 × $100 = $40,000

This means that ranking for this keyword could potentially generate $40,000 in revenue per month.

Benchmark Indicators

Understanding the potential value of keywords can help prioritize SEO efforts and optimize marketing strategies:

Above $5,000: High-value keyword, strong ROI potential.
$1,000 – $5,000: Moderate-value keyword, good ROI potential.
$500 – $1,000: Low-value keyword, ROI may be limited.
Below $500: Very low-value keyword, ROI may not justify investment.

$0 – $500: Very low-value keyword.

$500 – $1,000: Low-value keyword.

$1,000 – $5,000: Moderate-value keyword.

Above $5,000: High-value keyword.

Frequently Asked Questions

What is SEO Keyword Value?

SEO Keyword Value estimates the potential revenue generated by ranking for a specific keyword, based on traffic, conversion rate, and average order value.

Why is Keyword Value important?

Keyword Value is important because it helps businesses prioritize SEO efforts by focusing on keywords with the highest potential ROI.

How can I improve my Keyword Value?

Improving Keyword Value can be achieved by targeting high-search-volume keywords, optimizing conversion rates, and increasing average order value.

What factors influence Keyword Value?

Factors that influence Keyword Value include search volume, cost per click, conversion rate, and the average order value of the products or services being sold.