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Author: Issam Arab
How to Use Attribution Data to Optimize Ad Spend in Advertising Campaigns
In the fast-paced world of digital advertising, every dollar spent needs to work harder than ever. Marketers are tasked with not only reaching their audience but also ensuring…
4 min read
The Impact of Multi-Device User Behavior on Marketing Attribution
In today’s hyper-connected digital world, users seamlessly switch between multiple devices—smartphones, tablets, desktops, and even smart TVs—throughout their daily lives. From browsing products on a smartphone during a…
4 min read
Implement a Cookie Policy Banner with Google Tag Manager (GTM)
What is a Cookie Banner? A cookie banner is a pop-up or notification that appears when users visit a website, informing them about the cookies the site uses.…
4 min read
Marketing Attribution for E-commerce: Best Practices and Tools
Marketing attribution is the process of identifying and assigning credit to the different marketing touchpoints that a customer interacts with before making a purchase. In simpler terms, it…
4 min read
Tracking Product Engagement Metrics to Improve Marketing Campaigns
Product engagement metrics are the key indicators that reveal how users interact with your product. These metrics provide valuable insights into user behavior, showing how often and for…
4 min read
Challenges of Implementing Omni-Channel Strategies in Small to Medium-Sized Businesse
Overview of Omni-Channel Marketing Omni-channel marketing is a comprehensive approach that seeks to create a unified and seamless customer experience across all available channels, whether online or offline.…
4 min read
Essential Coding Skills Every Digital Marketer Should Learn
Gone are the days when marketing was solely about creativity, clever copy, and eye-catching visuals. While these elements remain crucial, the modern digital marketer is now expected to…
4 min read
Budget-Friendly Content Marketing: Top Strategies for Small Businesses and Startups
Introduction The Importance of Content Marketing for Small Businesses In today’s competitive market, content marketing has become an essential tool for small businesses and startups looking to build…
4 min read
How to Create an Effective Marketing Automation Workflow
Introduction What is Marketing Automation? In today’s fast-paced digital landscape, marketers are expected to do more with less—more campaigns, more leads, more conversions, but often with fewer resources…
4 min read
How to Implement DataOps in Your Marketing Strategy: Step-by-Step Guide
Ever feel like you’re drowning in data? You’re not alone. In the age of big data, we marketers are often swimming in more numbers than we know what…
4 min read
