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Author: Issam Arab
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Unmask Real Time on Page with Custom Metrics (GA & GTM)
Accurately measuring the time users spend on your webpage is crucial for understanding engagement and optimizing content. In a previous article, we explored how to use time metrics…
4 min read
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Cross Domain Tracking with Mixpanel and Google Tag Manager
Cross domain tracking is essential for accurately monitoring user behavior across different domains. In this article, we will dive into the significance of cross domain tracking, potential issues…
4 min read
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How to Measure Content Performance on Your WordPress Blog with Google Analytics 4
Measuring content performance on your WordPress blog is crucial for understanding what resonates with your audience, optimizing your content strategy, and driving traffic. This guide will walk you…
4 min read
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Digital Marketing Analytics Standard Operating Procedures (SOP)
Establishing an effective Analytics Standard Operating Procedure (SOP) ensures that every step in your digital customer journey delivery, from ideation to development, incorporates robust analytics tracking and analysis.…
4 min read
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The Role of Analytics in Marketing Attribution
Marketing attribution is the process of identifying and assigning credit to various marketing touchpoints that contribute to a conversion. With the digital landscape evolving rapidly, marketers are increasingly…
4 min read
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Cookieless Tracking: Methods, Tools, Challanges, and Compliance
Privacy concerns and regulatory changes are pushing marketers to rethink their data collection strategies. Cookieless analytics tracking has emerged as a crucial method for gathering user data while…
4 min read
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26 A/B Testing Ideas to Maximize Conversions and Optimize Website Elements
A/B testing, also known as split testing, is a powerful method to compare two versions of a webpage or app against each other to determine which one performs…
4 min read
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6 CRO Pillars to Skyrocket Your E-commerce Sales
In the competitive world of e-commerce, having a steady stream of traffic to your website is only part of the equation. The real challenge lies in converting those…
4 min read
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Google Tag Manager Server-Side Tagging: Do I Really Need It?
Google Tag Manager (GTM), the most popular Tag Management System has established itself as a powerful tool that simplifies the deployment and management of various tags on websites.…
4 min read
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How to Track a User Property in Google Analytics with GTM
GA4 introduced a new data model that is event-based with properties associated with events. However, to mitigate the problem of tracking user characteristics, it allows for tracking user…
4 min read
