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Organic Traffic Growth Calculator
Formula:
Explanation
Organic Traffic Growth measures the percentage increase in the number of visitors to your website from organic search results over a specific period. It is calculated by comparing the traffic from the current period to the traffic from a previous period.
Real-Life Example
Let’s say your website had 5,000 organic visitors last month and 7,500 organic visitors this month. To calculate the Organic Traffic Growth, you would use the formula:
Organic Traffic Growth = ((New Traffic – Old Traffic) / Old Traffic) × 100
Substitute the values into the formula:
Organic Traffic Growth = ((7,500 – 5,000) / 5,000) × 100 = 50%
This means your organic traffic has grown by 50% compared to the previous month.
Benchmark Indicators
Understanding typical benchmarks can help assess the performance of your organic traffic growth. Here are some examples:
- E-commerce: Monthly growth of 10% to 20% is typical.
- Blogging: Monthly growth of 5% to 15% is common.
- B2B Services: Monthly growth of 3% to 10% is average.
0% – 5%: Low growth, potential for improvement.
5% – 10%: Moderate growth, indicates decent performance.
10% – 20%: High growth, indicates strong performance.
20% and above: Excellent growth, very successful.
Organic Traffic Growth Calculator
Please select one field as the output (calculated) field:
Frequently Asked Questions
What is Organic Traffic Growth?
Organic Traffic Growth measures the percentage increase in the number of visitors to your website from organic search results over a specific period.
Why is Organic Traffic Growth important?
Organic Traffic Growth is important because it indicates the effectiveness of your SEO efforts and the increasing visibility of your website in search engines.
How can I increase my Organic Traffic Growth?
Increasing Organic Traffic Growth can be achieved by optimizing your website for relevant keywords, creating high-quality content, building backlinks, and improving overall user experience.
What factors influence Organic Traffic Growth?
Factors that influence Organic Traffic Growth include keyword relevance, content quality, backlink profile, website speed, mobile-friendliness, and user engagement metrics.
Who uses Organic Traffic Growth calculations?
Organic Traffic Growth calculations are used by SEO professionals, digital marketers, business owners, and content creators to assess the performance of their SEO strategies and make data-driven decisions.
When should Organic Traffic Growth be calculated?
Organic Traffic Growth should be calculated regularly, such as monthly or quarterly, to monitor performance, identify trends, and make informed adjustments to SEO strategies.
How do I use Organic Traffic Growth effectively?
To use Organic Traffic Growth effectively, compare it with industry benchmarks, track changes over time, identify high-performing content and keywords, and allocate resources to maximize growth.
Can Organic Traffic Growth fluctuate over time?
Yes, Organic Traffic Growth can fluctuate due to changes in search engine algorithms, competition, seasonality, and the effectiveness of your SEO strategies. Regular monitoring and adjustment are necessary to maintain or increase growth.
What is a good Organic Traffic Growth rate?
A good Organic Traffic Growth rate varies by industry. For example, in e-commerce, monthly growth of 10% to 20% is typical, while in blogging, it is 5% to 15%. Higher growth rates generally indicate a more effective SEO strategy.
Can Organic Traffic Growth be negative?
Yes, Organic Traffic Growth can be negative if the number of visitors decreases compared to the previous period. This may indicate issues with SEO strategies, content quality, or changes in search engine algorithms.
