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Category: Marketing & Analytics Implementation
Technical aspects of implementing and optimizing analytics tools and techniques, such as setting up tracking codes, configuring tag management systems, and troubleshooting tracking issues.
Marketing Attribution for E-commerce: Best Practices and Tools
Marketing attribution is the process of identifying and assigning credit to the different marketing touchpoints that a customer interacts with before making a purchase. In simpler terms, it…
4 min read
Unmask Real Time on Page with Custom Metrics (GA4 & GTM)
Accurately measuring the time users spend on your webpage is crucial for understanding engagement and optimizing content. In a previous article, we explored how to use time metrics…
4 min read
Cross Domain Tracking with Mixpanel and Google Tag Manager
Cross domain tracking is essential for accurately monitoring user behavior across different domains. In this article, we will dive into the significance of cross domain tracking, potential issues…
4 min read
How to Measure Content Performance on Your WordPress Blog with Google Analytics 4
Measuring content performance on your WordPress blog is crucial for understanding what resonates with your audience, optimizing your content strategy, and driving traffic. This guide will walk you…
4 min read
Digital Marketing Analytics Standard Operating Procedures (SOP)
Establishing an effective Analytics Standard Operating Procedure (SOP) ensures that every step in your digital customer journey delivery, from ideation to development, incorporates robust analytics tracking and analysis.…
4 min read
The Role of Analytics in Marketing Attribution
Marketing attribution is the process of identifying and assigning credit to various marketing touchpoints that contribute to a conversion. With the digital landscape evolving rapidly, marketers are increasingly…
4 min read
Google Tag Manager Server-Side Tagging: Do I Really Need It?
Google Tag Manager (GTM), the most popular Tag Management System has established itself as a powerful tool that simplifies the deployment and management of various tags on websites.…
4 min read
How to Track a User Property in Google Analytics with GTM
GA4 introduced a new data model that is event-based with properties associated with events. However, to mitigate the problem of tracking user characteristics, it allows for tracking user…
4 min read
Introduction to Marketing and CRM Automation
In today’s digital landscape, email, marketing and CRM automation are essential tools for businesses seeking to enhance their customer engagement and streamline their marketing efforts. Understanding the significance…
4 min read
Google Looker Studio Overview: Essential Features and Best Practices
Google Looker Studio is one such tool that stands out in the among the most popular data analytics and business intelligence stack. It offers robust features that allow…
4 min read
