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Category: Marketing & Analytics Implementation
Technical aspects of implementing and optimizing analytics tools and techniques, such as setting up tracking codes, configuring tag management systems, and troubleshooting tracking issues.
How to implement Facebook Pixel for tracking conversions in 5 steps?
To implement Facebook Pixel (Meta Pixel) for tracking conversions, follow these steps: 1) Create a pixel in Facebook Ads Manager: Go to Ads Manager, click on the “Business…
4 min read
How to set up Google Analytics 4 tracking code on your website in 5 mins
Google Analytics 4 (GA4) represents a significant shift from previous iterations of Google Analytics, primarily due to its flexible, event-driven data model that aligns more closely with current…
4 min read
Common Data Layer Issues and Troubleshooting
Setting up and maintaining a data layer is crucial for effective web analytics. Many common data layer issues arise during implementation phases. It’s essential to ensure that your…
4 min read
What is a digital data layer and what is it used for?
Web development is an essential aspect of web analytics, and the data layer is at the heart of effective web analytics. If you want to ensure that your…
4 min read
How to set up correctly the digital data layer?
Setting Up the Data Layer Setting up the data layer is a relatively simple process that requires a basic understanding of JavaScript. It is an essential part of…
4 min read
How to inspect digital data layer in browser console?
Accessing the Data Layer in the Browser Console Nowadays, website owners are constantly looking for ways to improve their website’s performance and user experience. One of the most…
4 min read
Tagging Best Practices in Tag Management Systems
Optimally organizing tags in a Tag Management System (TMS) such as Google Tag Manager (GTM) involves following tagging best practices for efficient and effective tag management. Here are…
4 min read
TAGLAB UTM Parameters Creator as an AlternativeGoogle URL Campaign Builder
In the ever-evolving landscape of digital marketing, tracking campaign performance remains a cornerstone of success. One tool that stands out in this endeavor is the Google UTM Campaign…
4 min read
Website Tagging with Analytics Tracking Code
What is an analytics tracking code? An analytics tracking code is a JavaScript script that is added to the HTML code of a website, typically in the header…
4 min read
How to check if Google analytics tags are working Fine
Are you having trouble determining if your Google Analytics tags are working properly on your website? If so, you’re not alone. Properly tracking and analyzing website traffic is…
4 min read
