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Category: Marketing Strategy & Optimization
Strategies, best practices, and techniques for optimizing marketing efforts, including creating effective marketing taxonomies, reducing marketing waste, and maximizing marketing return on investment (ROI).
Digital Marketing Analytics Standard Operating Procedures (SOP)
Establishing an effective Analytics Standard Operating Procedure (SOP) ensures that every step in your digital customer journey delivery, from ideation to development, incorporates robust analytics tracking and analysis.…
4 min read
The Role of Analytics in Marketing Attribution
Marketing attribution is the process of identifying and assigning credit to various marketing touchpoints that contribute to a conversion. With the digital landscape evolving rapidly, marketers are increasingly…
4 min read
Cookieless Tracking: Methods, Tools, Challanges, and Compliance
Privacy concerns and regulatory changes are pushing marketers to rethink their data collection strategies. Cookieless analytics tracking has emerged as a crucial method for gathering user data while…
4 min read
26 A/B Testing Ideas to Maximize Conversions and Optimize Website Elements
A/B testing, also known as split testing, is a powerful method to compare two versions of a webpage or app against each other to determine which one performs…
4 min read
6 CRO Pillars to Skyrocket Your E-commerce Sales
In the competitive world of e-commerce, having a steady stream of traffic to your website is only part of the equation. The real challenge lies in converting those…
4 min read
Introduction to Marketing and CRM Automation
In today’s digital landscape, email, marketing and CRM automation are essential tools for businesses seeking to enhance their customer engagement and streamline their marketing efforts. Understanding the significance…
4 min read
How to Implement GTM and Data Layer for Google Analytics in WordPress
Introduction In today’s digital landscape, understanding user behavior and tracking website performance are crucial for any business. Implementing tracking solutions like Google Analytics and Google Tag Manager on…
4 min read
How to Implement Multi-Touch Attribution in Your Marketing Strategy
In today’s complex digital landscape, understanding the customer journey and accurately attributing conversions to various touchpoints has become increasingly challenging. Traditional single-touch attribution models, such as last-touch or…
4 min read
Understanding Marketing Analytics Attribution Models
Understanding how various marketing efforts contribute to sales and conversions is crucial for businesses aiming to optimize their strategies and budgets. This understanding is facilitated through marketing attribution,…
4 min read
How Many Websites Use Google Analytics?
Google Analytics is a widely adopted tool for tracking and analyzing web traffic. As of 2024, approximately 75 million websites are using Google Analytics, making it the most…
4 min read
