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Implement Page Average Scroll Rate Tracking for Google Analytics 4 with GTM
Google Analytics 4 (GA4) indeed offers a scroll event that allows tracking the scroll percentage. However, when this event triggers at every defined percentage range, it may lack…
4 min read
Implement Scroll Rate Tracking with Mixpanel: A Step-by-Step Guide
Understanding user behavior is crucial for website optimization, and one often-overlooked metric is scroll rate. In this guide, we’ll explore how to track scroll rates using Mixpanel, step…
4 min read
Implement Mixpanel with Existing Google Tag Manager & Data Layer for Google Analytics
Implementing Mixpanel with the data layer set for Google Analytics with Google Tag Manager can be a powerful way to enhance your analytics capabilities and gather more detailed…
4 min read
Utilizing Data Layer Variables in Google Tag Manager
In the world of tracking website activity, data layer variables are like helpful tools that make things more accurate. We’ll be exploring how these tools can benefit us…
4 min read
Data Layer Syntax for Efficient Tag Management and Valuable Insights
In the intricate landscape of web analytics, the data layer syntax emerges as the backbone of precise data transmission. Beyond its apparent simplicity, the syntax intricately defines how…
4 min read
JavaScript Data Layer Implementation for Web Analytics
In the intricate web of analytics, the data layer emerges as a silent powerhouse. It serves as a structured information container, bridging the gap between the frontend and…
4 min read