Ad Network Term Meaning

An Ad Network is a digital platform that connects advertisers with publishers by aggregating ad inventory from various sources and selling it to advertisers.

Detailed Explanation

An Ad Network acts as an intermediary between advertisers looking to place ads and publishers wanting to sell ad space. Ad Networks gather unsold ad inventory from publishers and offer it to advertisers, typically through a managed or automated process. This simplifies the ad buying process for advertisers and helps publishers monetize their ad space more efficiently. Ad Networks can be specialized, focusing on specific types of inventory such as display, video, or mobile ads, or they can offer a wide range of ad formats.

Key Points

• What it is: A platform that connects advertisers with publishers by aggregating and selling ad inventory.
• Why it matters: Facilitates the ad buying process and helps publishers monetize their ad space more effectively.
• How to use it: Advertisers use ad networks to purchase ad space across multiple publishers, while publishers use them to sell unsold ad inventory.

Examples

1. Google Display Network: Google Display Network (GDN) allows advertisers to place ads across a vast network of websites, reaching a broad audience with various ad formats.
2. Taboola: Taboola is a content discovery and native advertising network that helps publishers monetize their sites by displaying sponsored content recommendations.

Related Terms

• Ad Exchange
• Demand-Side Platform (DSP)
• Supply-Side Platform (SSP)
• Programmatic Advertising