Ad Retargeting Term Meaning

Ad Retargeting, also known as remarketing, is a form of online advertising that targets users who have previously visited a website or interacted with a brand but did not convert. It aims to re-engage these users by showing them relevant ads as they browse other sites.

Detailed Explanation

Ad Retargeting works by using cookies or pixel-based tracking to follow users after they leave a website. When these users visit other websites within the ad network, they are shown targeted ads designed to bring them back to the original site to complete a desired action, such as making a purchase or filling out a form. This strategy helps increase brand recall, improves conversion rates, and maximizes the return on investment (ROI) from initial marketing efforts.

Key Points

• What it is: A form of online advertising that targets users who have previously visited a website or interacted with a brand.
• Why it matters: Helps re-engage potential customers, increases brand recall, and improves conversion rates.
• How to use it: Implement cookies or pixel-based tracking to follow users and show them relevant ads as they browse other websites.

Examples

1. E-commerce Retargeting: An online store uses retargeting to show ads for products that visitors viewed but did not purchase, encouraging them to return and complete the transaction.
2. Content Retargeting: A blog uses retargeting to display ads promoting specific articles or content to users who visited the site but did not engage deeply, enticing them to return and read more.

Related Terms

• Remarketing
• Conversion Rate Optimization (CRO)
• Pixel Tracking
• Behavioral Targeting