Metric Category: Conversion and Engagement Metrics

Cost Per Acquisition (CPA) is a key performance indicator (KPI) that measures the cost incurred by an advertiser to acquire a new customer or achieve a specific conversion…

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Click-Through Rate (CTR) is a key performance indicator (KPI) that measures the percentage of users who click on a specific link or advertisement compared to the total number…

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Conversion Rate is a key performance indicator (KPI) that measures the percentage of visitors to a website who complete a desired action out of the total number of…

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