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Campaign Performance Calculator & Formula
Campaign Performance Calculator Please select one field as the output (calculated) field: Total Revenue ($): Total Cost ($): Performance (%): 0% 100% 200% 300% 400% Campaign Performance Formula Performance = Total Revenue – Total Cost Total Cost × 100 Explanation Campaign Performance measures the profitability of your marketing campaigns. It is calculated by dividing the net profit (revenue…
Revenue Per User (RPU) Calculator & Formula
Revenue Per User (RPU) Calculator Please select one field as the output (calculated) field: Total Revenue ($): Total Users: Revenue Per User (RPU) ($): 0% 100% 200% 300% 400% Revenue Per User (RPU) Formula RPU = Total Revenue Total Users Explanation Revenue Per User (RPU) is calculated by dividing the total revenue by the total number of…
Multi-Touch Attribution Revenue Calculator & Formula
Multi-Touch Attribution Revenue Calculator Please select one field as the output (calculated) field: Total Revenue ($): Number of Touchpoints: Revenue per Touchpoint ($): 0% 25% 50% 75% 100% Multi-Touch Attribution Revenue Formula Revenue per Touchpoint = Total Revenue Number of Touchpoints Explanation The Multi-Touch Attribution Revenue model distributes the total revenue generated equally across all marketing touchpoints involved in the…
Multi-Touch Attribution Percentage Calculator & Formula
Multi-Touch Attribution Calculator Please select one field as the output (calculated) field: Total Revenue ($): Total Conversions: Number of Touchpoints: Contribution per Touchpoint ($): 0% 25% 50% 75% 100% Multi-Touch Attribution Formula Contribution per Touchpoint = Total Revenue Number of Touchpoints Explanation Multi-Touch Attribution using an even split model distributes the total revenue generated equally across all marketing touchpoints involved…
Paid Search Total Keyword Revenue Calculator
Formula: Total Keyword Revenue = Keyword Clicks × Conversion Rate × Revenue per Conversion 100 Explanation The Paid Search Total Keyword Revenue Calculator helps estimate the total revenue generated from a specific keyword in paid search campaigns. It uses the number of keyword clicks, the conversion rate, and the revenue per conversion. Real-Life Example Let’s say you have 2,000 clicks for…
Organic Search Keyword Total Revenue Calculator
Formula: Keyword Total Revenue = Organic Revenue × Keyword Traffic Total Organic Traffic Explanation Organic Search Keyword Total Revenue is a metric that calculates the total revenue attributed to a specific keyword from organic search traffic. It helps businesses understand the financial impact of individual keywords in their SEO strategy. Real-Life Example Let’s say your total revenue is $100,000, with 40%…
Effective Cost Per Thousand Impressions (eCPM) Calculator
Formula: eCPM = Total Earnings Impressions × 1000 Explanation Effective Cost Per Thousand Impressions (eCPM) is a metric that measures the revenue generated per 1,000 ad impressions. It is calculated by dividing the total earnings from the ad campaign by the number of impressions, and then multiplying by 1,000. Real-Life Example Let’s say an advertiser earns…
Marketing Formulas and Calculators
Marketing Formulas and Calculators Discover our extensive collection of calculators and formulas designed to boost your knowledge of digital marketing metrics. ROAS Keyword ROI Revenue Per Click
PPC ROI
PPC ROI (Return on Investment) is a key performance indicator (KPI) that measures the profitability of a pay-per-click (PPC) advertising campaign. It calculates the return generated from PPC ads relative to the cost of running those ads, helping businesses determine the financial success of their PPC efforts. Detailed Explanation What is PPC ROI? PPC ROI…
Referral Traffic ROI
Referral Traffic ROI (Return on Investment) is a key performance indicator (KPI) that measures the profitability of referral traffic, which refers to visitors who come to a website by clicking on links from other websites. This metric calculates the return generated from referral traffic relative to the costs associated with acquiring and converting these visitors,…