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Understanding Tagging and Its Role in Digital Marketing Tracking and Implementations
What is Tagging in Web Analytics? Tagging in web analytics and digital marketing refers to the process of adding a piece of code or tag to a website or web page to track user behavior and collect data. This code is commonly referred to as a tracking tag or a pixel. These tags enable marketers…
How to enable Cross-Domain Tracking in GA4 in 3 steps
Cross-domain tracking is a crucial aspect of Google Analytics setup, especially for websites that span multiple domains or subdomains. When users navigate between different domains or subdomains within the same website, traditional Google Analytics tracking can lose visibility into their session data, leading to inaccurate reporting and incomplete user journey analysis. Below are some common…
Understanding the basic 6 steps to track events and interactions with Google Tag Manager
To track events and interactions with Google Tag Manager, follow these steps: Access your Google Tag Manager container under your account or set up a new account and container for your website. Create a new tag in Google Tag Manager for the event or interaction you want to track, such as a button click, form…
How to set up Google Analytics 4 tracking code on your website in 5 mins
Google Analytics 4 (GA4) represents a significant shift from previous iterations of Google Analytics, primarily due to its flexible, event-driven data model that aligns more closely with current digital marketing needs. As businesses interact with users across multiple online platforms and devices, GA4 provides the tools necessary to understand and optimize these interactions more effectively.…
What is a digital data layer and what is it used for?
Web development is an essential aspect of web analytics, and the data layer is at the heart of effective web analytics. If you want to ensure that your website is performing optimally, it’s crucial to check your data layer consistently. Checking your data layer can provide you with valuable insights into your website’s performance and…
Tagging Best Practices in Tag Management Systems
Optimally organizing tags in a Tag Management System (TMS) such as Google Tag Manager (GTM) involves following tagging best practices for efficient and effective tag management. Here are some steps you can take to arrange tags in an optimal way in any TMS: Create a naming convention: Establish a consistent naming convention for your tags,…
Tags & Pixels Auditing: Enhance Marketing Data Accuracy with a Tag Auditing Tool
Marketing and analytics tags are critical for collecting data, but ensuring their accuracy and compliance can be challenging, especially for the fact that data tracking is an invisible process to the normal users and it many cases it requires medium to advanced technical skills. Marketing tag & pixel auditing processes and tag audit tools play…
What is Data Waste Management? How it benefits in Digital Marketing?
Data waste management refers to the process of identifying and eliminating unnecessary or irrelevant data in order to improve the quality and usefulness of the data that a business collects. This process involves identifying data that is no longer useful, inaccurate or duplicate, and discarding it. This is important because it ensures that the data…
