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Search Engine Marketing (SEM) Term Meaning
Search Engine Marketing (SEM) is a digital marketing strategy used to increase the visibility of a website in search engine results pages (SERPs) through paid advertising. SEM involves bidding on keywords and placing ads that appear when users search for those keywords, driving targeted traffic to the website. Detailed Explanation SEM is an essential component…
Sales Qualified Lead (SQL) Term Meaning
A Sales Qualified Lead (SQL) is a potential customer who has been evaluated and determined to be ready for direct sales engagement. Unlike Marketing Qualified Leads (MQLs), who are still in the early stages of the buyer’s journey, SQLs have shown strong intent to purchase and meet specific criteria that make them likely to become…
Sales Funnel Term Meaning
The Sales Funnel is a marketing concept that illustrates the stages a potential customer goes through before making a purchase. It is called a “funnel” because it represents the narrowing of potential customers as they move from the awareness stage to the decision stage, ultimately leading to a sale. Detailed Explanation The Sales Funnel helps…
Revenue Attribution Term Meaning
Revenue Attribution is the process of identifying which marketing efforts and channels are responsible for driving revenue and conversions. It involves analyzing customer interactions across various touchpoints to determine the contribution of each channel in the customer journey, helping businesses understand the effectiveness of their marketing strategies. Detailed Explanation Revenue Attribution helps businesses allocate their…
Retargeting Term Meaning
Retargeting is a digital advertising strategy that targets users who have previously visited a website or interacted with a brand’s online content but did not convert. By showing targeted ads to these users as they browse other websites or use social media, retargeting aims to re-engage them and encourage conversions. Detailed Explanation Retargeting helps businesses…
Remarketing Term Meaning
Remarketing is a strategy that focuses on re-engaging existing or past customers by targeting them with relevant advertisements, offers, and communications. The goal is to encourage repeat purchases, increase customer loyalty, and enhance the overall customer lifetime value. Detailed Explanation Remarketing involves reaching out to customers who have previously interacted with a brand but may…
AB Testing Significance Calculator & Formula
AB Testing Significance Calculator Please select one field as the output (calculated) field: Conversion Rate A (%): Conversion Rate B (%): Sample Size A: Sample Size B: Significance Level (%): 0% 25% 50% 75% 100% AB Testing Significance Formula z = ( p B – p A ) ( p A ( 1 – p…
Return on Ad Spend (ROAS) Metric Definition
Return on Ad Spend (ROAS) is a key performance indicator (KPI) that measures the revenue generated for every dollar spent on advertising. This metric helps businesses understand the effectiveness and profitability of their ad campaigns in driving revenue. Detailed Explanation What is Return on Ad Spend (ROAS)? Return on Ad Spend (ROAS) is calculated by…
Qualified Lead Term Meaning
A Qualified Lead is a potential customer who has been identified as having a higher likelihood of becoming a paying customer based on specific criteria. This determination is typically made after initial contact and assessment by the marketing or sales team. Detailed Explanation Qualified Leads are crucial for the efficiency of the sales process. They…
Predictive Analytics Term Meaning
Post-Click Marketing refers to the strategies and actions taken to optimize the user experience after a visitor clicks on an online advertisement or link. The goal is to guide the visitor towards a desired action, such as making a purchase, signing up for a newsletter, or downloading a resource, thereby improving conversion rates. Detailed Explanation…