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Tag: Data Collection
Tag Governance 101: Best Practices for Effective Tag Implementation and Management
Tag governance refers to the process of managing and maintaining the tags that are implemented on a website or app. This includes ensuring that tags are properly implemented,…
4 min read
Custom engagement events tracking with GTM & Data Layer for media conversions
Custom engagement tracking events and engagement conversions on your website or landing pages is crucial for optimizing digital marketing strategies and increasing conversions. By tracking user engagements with…
4 min read
How to Reduce Marketing Waste: Strategies for Maximizing Your Marketing ROI
Marketing waste refers to the resources, time, and efforts that are expended on marketing initiatives but do not result in desirable outcomes or generate a return on investment…
4 min read
Why to run a Website Audit
A website serves as the digital face of a business, playing a critical role in attracting and engaging users, driving conversions, and achieving online success. However, over time,…
4 min read
What Are Marketing Consents and What are the Best Practices in Collecting Them?
Today, data collection is an integral part of marketing strategies. However, with increased privacy regulations and user concerns about data privacy, obtaining valid marketing consents has become crucial…
4 min read
Understanding Personal and Sensitive Data for a Compliant Data Collection
As digital marketing continues to evolve, ensuring privacy compliance has become a crucial aspect of data collection and analytics implementation. With the increasing emphasis on data privacy, it’s…
4 min read
5 Pillars to Ensure Privacy Compliance in Digital Marketing and Analytics Data Collection
In today’s digital landscape, privacy compliance has become a critical consideration for businesses engaged in digital marketing, analytics, and data collection. With increasing concerns about data privacy and…
4 min read
How to implement Google Ads conversion tracking on my website?
Learning to implement Google Ads conversion tracking for PPC (Pay-Per-Click) campaigns is essential to measure the success of your online advertising efforts and optimize your campaign performance. Here’s…
4 min read
How to enable Cross-Domain Tracking in GA4 in 3 steps
Cross-domain tracking is a crucial aspect of Google Analytics setup, especially for websites that span multiple domains or subdomains. When users navigate between different domains or subdomains within…
4 min read
Understanding the basic 6 steps to track events and interactions with Google Tag Manager
To track events and interactions with Google Tag Manager, follow these steps: Access your Google Tag Manager container under your account or set up a new account and…
4 min read
