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Tag: Data Validation & Governance
How to conduct a comprehensive tracking audit to ensure accurate data collection?
Why to run a tags implementation and analytics tracking audit? Accurate data collection is the backbone of successful analytics and informed decision-making. However, over time, tracking implementations can…
4 min read
Tag Governance 101: Best Practices for Effective Tag Implementation and Management
Tag governance refers to the process of managing and maintaining the tags that are implemented on a website or app. This includes ensuring that tags are properly implemented,…
4 min read
New Analytics & Marketing Tag Scan
Why is it important to scan for new marketing and analytics tags? Scanning for a new tag is important for ensuring that tags are properly implemented and firing…
4 min read
Implementing Cookies Opt-In for Data Privacy Compliance
Cookies opt-in refers to the practice of obtaining explicit consent from website visitors before placing non-essential cookies on their devices. Non-essential cookies include those used for tracking user…
4 min read
5 Aspects of GTM Implementation You Need to Validate
To Govern your Google Tag Manager implementation, you need to be properly in command of many technical and operational aspects. Here are 5 tips to go through to…
4 min read
How to Reduce Marketing Waste: Strategies for Maximizing Your Marketing ROI
Marketing waste refers to the resources, time, and efforts that are expended on marketing initiatives but do not result in desirable outcomes or generate a return on investment…
4 min read
Why Tag Auditing is Essential for Marketing Success
Tags are essential for tracking data and enabling analytics in digital marketing. However, improper tag implementation can lead to inaccurate data and performance issues. That’s where tag auditing…
4 min read
Why to run a Website Audit
A website serves as the digital face of a business, playing a critical role in attracting and engaging users, driving conversions, and achieving online success. However, over time,…
4 min read
What Are Marketing Consents and What are the Best Practices in Collecting Them?
Today, data collection is an integral part of marketing strategies. However, with increased privacy regulations and user concerns about data privacy, obtaining valid marketing consents has become crucial…
4 min read
Understanding Personal and Sensitive Data for a Compliant Data Collection
As digital marketing continues to evolve, ensuring privacy compliance has become a crucial aspect of data collection and analytics implementation. With the increasing emphasis on data privacy, it’s…
4 min read
