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Author: Issam Arab
Marketing Conversion Pixel Tags
What is a pixel in marketing? Is there a difference between Pixels and Tags? Website pixel tags are important tools for tracking and measuring website activity deriving usually…
4 min read
TAGLAB UTM Parameters Creator as an AlternativeGoogle URL Campaign Builder
In the ever-evolving landscape of digital marketing, tracking campaign performance remains a cornerstone of success. One tool that stands out in this endeavor is the Google UTM Campaign…
4 min read
Website Tagging with Analytics Tracking Code
What is an analytics tracking code? An analytics tracking code is a JavaScript script that is added to the HTML code of a website, typically in the header…
4 min read
Data Tagging Best Practices to Build an Analytics Strategy
Web analytics and digital marketing tracking are essential for any business looking to grow their online presence; however, many businesses struggle to understand and make sense of the…
4 min read
What is Data Waste Management? How it benefits in Digital Marketing?
Data waste management refers to the process of identifying and eliminating unnecessary or irrelevant data in order to improve the quality and usefulness of the data that a…
4 min read
Why Analytics Is The Future of Marketing?
Introduction to Marketing Analytics Marketing analytics is the process of measuring, managing and analyzing data from online traffic and advertising campaigns to improve marketing performance. It helps to…
4 min read
Enhancing Content Marketing for Web Analytics & Digital Marketing
What does Marketing Taxonomy mean? A marketing taxonomy is a classification system that organizes marketing terms and concepts into categories and further granular classifications into multiple levels of…
4 min read
How to check if Google analytics tags are working Fine
Are you having trouble determining if your Google Analytics tags are working properly on your website? If so, you’re not alone. Properly tracking and analyzing website traffic is…
4 min read
How to test your web analytics is collecting accurate data
Introduction: The Importance of Accurate Web Analytics Data Accurate web analytics data is essential for businesses that rely on digital marketing to understand their website’s performance, customer behavior,…
4 min read