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Author: Issam Arab
The “Cookieless” Era Myth
The term “cookieless era” refers to the idea that cookies, will no longer be used to personalize and track users on the web. It has been quite some…
4 min read
Enhancing Content Marketing for Web Analytics & Digital Marketing
What does Marketing Taxonomy mean? A marketing taxonomy is a classification system that organizes marketing terms and concepts into categories and further granular classifications into multiple levels of…
4 min read
How to check if Google analytics tags are working Fine
Are you having trouble determining if your Google Analytics tags are working properly on your website? If so, you’re not alone. Properly tracking and analyzing website traffic is…
4 min read
How to test your web analytics is collecting accurate data
Introduction: The Importance of Accurate Web Analytics Data Accurate web analytics data is essential for businesses that rely on digital marketing to understand their website’s performance, customer behavior,…
4 min read
Data Inflation: The Importance of Proper Tag Management
As a business owner or analytics professional, you rely on accurate data to make informed decisions and measure the success of your marketing campaigns. However, there is a…
4 min read
