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Author: Issam Arab
Google Looker Studio Overview: Essential Features and Best Practices
Google Looker Studio is one such tool that stands out in the among the most popular data analytics and business intelligence stack. It offers robust features that allow…
4 min read
How to Implement GTM and Data Layer for Google Analytics in WordPress
Introduction In today’s digital landscape, understanding user behavior and tracking website performance are crucial for any business. Implementing tracking solutions like Google Analytics and Google Tag Manager on…
4 min read
How to Implement Multi-Touch Attribution in Your Marketing Strategy
In today’s complex digital landscape, understanding the customer journey and accurately attributing conversions to various touchpoints has become increasingly challenging. Traditional single-touch attribution models, such as last-touch or…
4 min read
Understanding Marketing Analytics Attribution Models
Understanding how various marketing efforts contribute to sales and conversions is crucial for businesses aiming to optimize their strategies and budgets. This understanding is facilitated through marketing attribution,…
4 min read
Analyzing Time Metrics in Web Analytics: Measuring Engagement and Traffic Quality with Google Analytics 4 and Looker Studio
Time metrics are a cornerstone of web analytics, providing invaluable insights into user behavior, engagement, and traffic quality. These metrics help businesses understand how visitors interact with their…
4 min read
How Many Websites Use Google Analytics?
Google Analytics is a widely adopted tool for tracking and analyzing web traffic. As of 2024, approximately 75 million websites are using Google Analytics, making it the most…
4 min read
6 Google Tag Manager Most Popular Alternatives
Google Tag Manager (GTM) is a widely used tool that simplifies the management of website tags without editing code, aiding in streamlined web analytics, visitor tracking, and marketing…
4 min read
Strategies to Increase Your Average Order Value Through Analytics and Optimization
The Average Order Value (AOV), serves as a critical indicator of overall sales effectiveness and customer spending habits. By focusing on increasing AOV, businesses can maximize revenue from…
4 min read
Mastering Marketing KPIs with Looker Studio and Google Analytics 4
Key Performance Indicators (KPIs) are specific metrics that, when tracked and analyzed correctly, can provide a clear picture of the effectiveness of marketing strategies. They help in setting…
4 min read
Tracking Metrics with Google Analytics: A Comprehensive Guide
Google Analytics stands as a cornerstone tool for digital analytics, providing vital insights into website and application performance. With the advent of Google Analytics 4 (GA4), the platform…
4 min read
