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Author: Issam Arab
Mastering Conversion Metrics for Succesfull Conversion Rate Optimization
Conversion rate optimization (CRO) is a critical aspect of digital marketing, focusing on improving the percentage of website visitors who complete desired actions. To effectively optimize conversion rates,…
4 min read
Conversion Rate Optimization with Data Analytics
In the ever-evolving landscape of digital marketing, understanding the journey of your users and optimizing their interactions with your brand is paramount. Conversion tracking, powered by analytics, serves…
4 min read
Marketing & Analytics Ops with Tag Management Systems
In the fast-paced world of digital analytics, efficient implementation is key to unlocking actionable insights and driving business growth. Tag management systems (TMS) offer a streamlined approach to…
4 min read
The Role of Tag Governance in Maintaining Data Quality and Compliance
In today’s digital landscape, data drives decision-making across organizations, making it imperative to ensure data accuracy, integrity, and compliance. Tag governance plays a pivotal role in maintaining these…
4 min read
Common Mistakes in Tag Implementation and How to Avoid Them
Tags play a crucial role in analytics and marketing strategies, allowing businesses to track user behavior, measure campaign effectiveness, and optimize website performance. However, improper tag implementation can…
4 min read
How to automate analytics tests with Selenium
Analytics Tags & Data Layers Automation Testing with Selenium Testing conversion pixels, marketing tracking codes, and analytics tags, such as those for Google Analytics, Google Ads, or Adobe…
4 min read
Implement Page Average Scroll Rate Tracking for Google Analytics 4 with GTM
Google Analytics 4 (GA4) indeed offers a scroll event that allows tracking the scroll percentage. However, when this event triggers at every defined percentage range, it may lack…
4 min read
Implement Scroll Rate Tracking with Mixpanel: A Step-by-Step Guide
Understanding user behavior is crucial for website optimization, and one often-overlooked metric is scroll rate. In this guide, we’ll explore how to track scroll rates using Mixpanel, step…
4 min read
Implement Mixpanel with Existing Google Tag Manager & Data Layer for Google Analytics
Implementing Mixpanel with the data layer set for Google Analytics with Google Tag Manager can be a powerful way to enhance your analytics capabilities and gather more detailed…
4 min read
Utilizing Data Layer Variables in Google Tag Manager
In the world of tracking website activity, data layer variables are like helpful tools that make things more accurate. We’ll be exploring how these tools can benefit us…
4 min read
