Your cart is currently empty!
Author: Issam Arab
How Marketing Pixels Enable Tracking of User Interactions in Digital Advertising?
Marketing pixels are essential components of digital advertising, allowing businesses to track user interactions and measure the effectiveness of their ad campaigns. These small pieces of code enable…
4 min read
How data layer improves data capture and integration in marketing and analytics platforms?
What is a Data Layer? A data layer is a structured code snippet that contains information about a website or web page’s content and behavior. It is a…
4 min read
How to conduct a comprehensive tracking audit to ensure accurate data collection?
Why to run a tags implementation and analytics tracking audit? Accurate data collection is the backbone of successful analytics and informed decision-making. However, over time, tracking implementations can…
4 min read
Understanding Tagging and Its Role in Digital Marketing Tracking and Implementations
What is Tagging in Web Analytics? Tagging in web analytics and digital marketing refers to the process of adding a piece of code or tag to a website…
4 min read
Tag Governance 101: Best Practices for Effective Tag Implementation and Management
Tag governance refers to the process of managing and maintaining the tags that are implemented on a website or app. This includes ensuring that tags are properly implemented,…
4 min read
New Analytics & Marketing Tag Scan
Why is it important to scan for new marketing and analytics tags? Scanning for a new tag is important for ensuring that tags are properly implemented and firing…
4 min read
Custom engagement events tracking with GTM & Data Layer for media conversions
Custom engagement tracking events and engagement conversions on your website or landing pages is crucial for optimizing digital marketing strategies and increasing conversions. By tracking user engagements with…
4 min read
5 Aspects of GTM Implementation You Need to Validate
To Govern your Google Tag Manager implementation, you need to be properly in command of many technical and operational aspects. Here are 5 tips to go through to…
4 min read
How to Reduce Marketing Waste: Strategies for Maximizing Your Marketing ROI
Marketing waste refers to the resources, time, and efforts that are expended on marketing initiatives but do not result in desirable outcomes or generate a return on investment…
4 min read