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Category: Data Quality & Compliance
Data management, governance, quality assurance, and compliance, to ensure accurate and reliable data collection while adhering to privacy regulations and best practices.
Marketing Attribution for E-commerce: Best Practices and Tools
Marketing attribution is the process of identifying and assigning credit to the different marketing touchpoints that a customer interacts with before making a purchase. In simpler terms, it…
4 min read
Digital Marketing Analytics Standard Operating Procedures (SOP)
Establishing an effective Analytics Standard Operating Procedure (SOP) ensures that every step in your digital customer journey delivery, from ideation to development, incorporates robust analytics tracking and analysis.…
4 min read
Google Tag Manager Server-Side Tagging: Do I Really Need It?
Google Tag Manager (GTM), the most popular Tag Management System has established itself as a powerful tool that simplifies the deployment and management of various tags on websites.…
4 min read
Google Looker Studio Overview: Essential Features and Best Practices
Google Looker Studio is one such tool that stands out in the among the most popular data analytics and business intelligence stack. It offers robust features that allow…
4 min read
Conversion Insights with Custom Dimensions and Metrics in Google Analytics
In the realm of digital marketing, understanding user behavior is key to optimizing conversion strategies. Google Analytics offers a robust toolset to track and analyze user interactions, including…
4 min read
Common Mistakes in Tag Implementation and How to Avoid Them
Tags play a crucial role in analytics and marketing strategies, allowing businesses to track user behavior, measure campaign effectiveness, and optimize website performance. However, improper tag implementation can…
4 min read
How to automate analytics tests with Selenium
Analytics Tags & Data Layers Automation Testing with Selenium Testing conversion pixels, marketing tracking codes, and analytics tags, such as those for Google Analytics, Google Ads, or Adobe…
4 min read
Data Layer Best Practices and Data Validation Software
Businesses rely heavily on acquiring and analyzing online user data to make educated decisions and drive success in today’s data-driven environment. The Data Layer is a critical component…
4 min read
TAGLab’s Tracking Code Checker and Tracking Scripts Analyzer
The internet has certainly increased the flow of information and data. All information is searched on the Internet. Businesses are growing online. Most businesses try to develop their…
4 min read
TAGLAB’s Expertise in Auditing Tracking Cookies
Tracking cookies is integral in today’s digitally driven society when personalized online experiences are standard. Understanding the complexities of tracking cookies and how to manage them is critical…
4 min read
