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Category: Data Quality & Compliance
Data management, governance, quality assurance, and compliance, to ensure accurate and reliable data collection while adhering to privacy regulations and best practices.
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What is data quality assurance and why is it crucial for accurate and reliable marketing tracking?
Marketing tracking requires accurate and reliable data to make informed decisions. However, data quality can be compromised by incomplete, inconsistent, or inaccurate data. This is where data quality…
4 min read
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How to conduct a comprehensive tracking audit to ensure accurate data collection?
Why to run a tags implementation and analytics tracking audit? Accurate data collection is the backbone of successful analytics and informed decision-making. However, over time, tracking implementations can…
4 min read
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Tag Governance 101: Best Practices for Effective Tag Implementation and Management
Tag governance refers to the process of managing and maintaining the tags that are implemented on a website or app. This includes ensuring that tags are properly implemented,…
4 min read
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New Analytics & Marketing Tag Scan
Why is it important to scan for new marketing and analytics tags? Scanning for a new tag is important for ensuring that tags are properly implemented and firing…
4 min read
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Why Tag Auditing is Essential for Marketing Success
Tags are essential for tracking data and enabling analytics in digital marketing. However, improper tag implementation can lead to inaccurate data and performance issues. That’s where tag auditing…
4 min read
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Why to run a Website Audit
A website serves as the digital face of a business, playing a critical role in attracting and engaging users, driving conversions, and achieving online success. However, over time,…
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What Are Marketing Consents and What are the Best Practices in Collecting Them?
Today, data collection is an integral part of marketing strategies. However, with increased privacy regulations and user concerns about data privacy, obtaining valid marketing consents has become crucial…
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Understanding Personal and Sensitive Data for a Compliant Data Collection
As digital marketing continues to evolve, ensuring privacy compliance has become a crucial aspect of data collection and analytics implementation. With the increasing emphasis on data privacy, it’s…
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5 Pillars to Ensure Privacy Compliance in Digital Marketing and Analytics Data Collection
In today’s digital landscape, privacy compliance has become a critical consideration for businesses engaged in digital marketing, analytics, and data collection. With increasing concerns about data privacy and…
4 min read