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Category: Marketing & Analytics Implementation
Technical aspects of implementing and optimizing analytics tools and techniques, such as setting up tracking codes, configuring tag management systems, and troubleshooting tracking issues.
How to Implement GTM and Data Layer for Google Analytics in WordPress
Introduction In today’s digital landscape, understanding user behavior and tracking website performance are crucial for any business. Implementing tracking solutions like Google Analytics and Google Tag Manager on…
4 min read
How to Implement Multi-Touch Attribution in Your Marketing Strategy
In today’s complex digital landscape, understanding the customer journey and accurately attributing conversions to various touchpoints has become increasingly challenging. Traditional single-touch attribution models, such as last-touch or…
4 min read
Analyzing Time Metrics in Web Analytics: Measuring Engagement and Traffic Quality with Google Analytics 4 and Looker Studio
Time metrics are a cornerstone of web analytics, providing invaluable insights into user behavior, engagement, and traffic quality. These metrics help businesses understand how visitors interact with their…
4 min read
Mastering Marketing KPIs with Looker Studio and Google Analytics 4
Key Performance Indicators (KPIs) are specific metrics that, when tracked and analyzed correctly, can provide a clear picture of the effectiveness of marketing strategies. They help in setting…
4 min read
Tracking Metrics with Google Analytics: A Comprehensive Guide
Google Analytics stands as a cornerstone tool for digital analytics, providing vital insights into website and application performance. With the advent of Google Analytics 4 (GA4), the platform…
4 min read
Implementing Google Analytics Custom Dimensions in the Data Layer with Google Tag Manager
In the dynamic world of digital and web analytics, the ability to track tailored user interactions can significantly deepen insights into user behavior. Custom dimensions in Google Analytics…
4 min read
SaaS Product Analytics with Google Analytics and Looker Studio
SaaS businesses and digital products are currently at the forefront of innovation, reshaping industries and transforming user experiences. To achieve sustainable growth and competitive advantage, these businesses must…
4 min read
Healthcare Marketing with Google Analytics and Looker Studio
In the digital transformation, healthcare organizations are need to leverage advanced analytics tools to improve their performance, patient care, streamline operations, and drive success through digital channels. Two…
4 min read
Content Analytics Insights with Google Analytics and Looker Studio
Content Analytics Insights with Google Analytics and Looker Studio Unlock the true potential of your content marketing strategy with the powerful insights provided by Google Analytics and Looker…
4 min read
Event Tracking in GA4: Best Practices and Advanced Strategies
In the evolving landscape of digital analytics, Google Analytics 4 (GA4) represents a significant shift towards a more granular and event-based model of user behavior analysis. This transition…
4 min read
