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Category: Marketing & Analytics Implementation
Technical aspects of implementing and optimizing analytics tools and techniques, such as setting up tracking codes, configuring tag management systems, and troubleshooting tracking issues.
How to Develop an Effective Tagging Plan for Accurate Data Collection Strategy
In the digital age, data drives decision-making, making accurate data collection and analysis paramount for business success. A well-defined tagging plan serves as the foundation for gathering actionable…
4 min read
Conversion Insights with Custom Dimensions and Metrics in Google Analytics
In the realm of digital marketing, understanding user behavior is key to optimizing conversion strategies. Google Analytics offers a robust toolset to track and analyze user interactions, including…
4 min read
Marketing & Analytics Ops with Tag Management Systems
In the fast-paced world of digital analytics, efficient implementation is key to unlocking actionable insights and driving business growth. Tag management systems (TMS) offer a streamlined approach to…
4 min read
Common Mistakes in Tag Implementation and How to Avoid Them
Tags play a crucial role in analytics and marketing strategies, allowing businesses to track user behavior, measure campaign effectiveness, and optimize website performance. However, improper tag implementation can…
4 min read
How to automate analytics tests with Selenium
Analytics Tags & Data Layers Automation Testing with Selenium Testing conversion pixels, marketing tracking codes, and analytics tags, such as those for Google Analytics, Google Ads, or Adobe…
4 min read
Implement Page Average Scroll Rate Tracking for Google Analytics 4 with GTM
Google Analytics 4 (GA4) indeed offers a scroll event that allows tracking the scroll percentage. However, when this event triggers at every defined percentage range, it may lack…
4 min read
Implement Scroll Rate Tracking with Mixpanel: A Step-by-Step Guide
Understanding user behavior is crucial for website optimization, and one often-overlooked metric is scroll rate. In this guide, we’ll explore how to track scroll rates using Mixpanel, step…
4 min read
Implement Mixpanel with Existing Google Tag Manager & Data Layer for Google Analytics
Implementing Mixpanel with the data layer set for Google Analytics with Google Tag Manager can be a powerful way to enhance your analytics capabilities and gather more detailed…
4 min read
Utilizing Data Layer Variables in Google Tag Manager
In the world of tracking website activity, data layer variables are like helpful tools that make things more accurate. We’ll be exploring how these tools can benefit us…
4 min read
Data Layer Syntax for Efficient Tag Management and Valuable Insights
In the intricate landscape of web analytics, the data layer syntax emerges as the backbone of precise data transmission. Beyond its apparent simplicity, the syntax intricately defines how…
4 min read
