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Category: Marketing Strategy & Optimization
Strategies, best practices, and techniques for optimizing marketing efforts, including creating effective marketing taxonomies, reducing marketing waste, and maximizing marketing return on investment (ROI).
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What is a marketing taxonomy and how does it structure and organize marketing data for analysis?
Marketing taxonomy by defining and grouping naming conventions, is a framework used to organize and structure marketing data to support analysis and decision-making. In this article, we’ll explore…
4 min read
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What is tagging and how does it relate to digital marketing tracking and implementations
What is Tagging in Web Analytics? Tagging in web analytics and digital marketing refers to the process of adding a piece of code or tag to a website…
4 min read
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How to Reduce Marketing Waste: Strategies for Maximizing Your Marketing ROI
Marketing waste refers to the resources, time, and efforts that are expended on marketing initiatives but do not result in desirable outcomes or generate a return on investment…
4 min read
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Advanced Data Layer Implementation Techniques
Once you’ve set up and checked your data layer, you can begin using it to gain even more advanced insights. Here are some advanced data layer implementation techniques…
4 min read
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How to develop a successful web analytics strategy
How Can I Improve My Web Analytics? Web analytics tools are important for any business that wants to gain insights into its online performance and deploy successful marketing…
4 min read
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Marketing Conversion Pixel Tags
What is a pixel in marketing? Is there a difference between Pixels and Tags? Website pixel tags are important tools for tracking and measuring website activity deriving usually…
4 min read
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Data Tagging Best Practices to Build an Analytics Strategy
Web analytics and digital marketing tracking are essential for any business looking to grow their online presence; however, many businesses struggle to understand and make sense of the…
4 min read
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Why Analytics Is The Future of Marketing?
Introduction to Marketing Analytics Marketing analytics is the process of measuring, managing and analyzing data from online traffic and advertising campaigns to improve marketing performance. It helps to…
4 min read
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Enhancing Content Marketing for Web Analytics & Digital Marketing
What does Marketing Taxonomy mean? A marketing taxonomy is a classification system that organizes marketing terms and concepts into categories and further granular classifications into multiple levels of…
4 min read