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Category: Marketing Strategy & Optimization
Strategies, best practices, and techniques for optimizing marketing efforts, including creating effective marketing taxonomies, reducing marketing waste, and maximizing marketing return on investment (ROI).
6 Google Tag Manager Most Popular Alternatives
Google Tag Manager (GTM) is a widely used tool that simplifies the management of website tags without editing code, aiding in streamlined web analytics, visitor tracking, and marketing…
4 min read
Strategies to Increase Your Average Order Value Through Analytics and Optimization
The Average Order Value (AOV), serves as a critical indicator of overall sales effectiveness and customer spending habits. By focusing on increasing AOV, businesses can maximize revenue from…
4 min read
Mastering Marketing KPIs with Looker Studio and Google Analytics 4
Key Performance Indicators (KPIs) are specific metrics that, when tracked and analyzed correctly, can provide a clear picture of the effectiveness of marketing strategies. They help in setting…
4 min read
Tracking Metrics with Google Analytics: A Comprehensive Guide
Google Analytics stands as a cornerstone tool for digital analytics, providing vital insights into website and application performance. With the advent of Google Analytics 4 (GA4), the platform…
4 min read
Implementing Google Analytics Custom Dimensions in the Data Layer with Google Tag Manager
In the dynamic world of digital and web analytics, the ability to track tailored user interactions can significantly deepen insights into user behavior. Custom dimensions in Google Analytics…
4 min read
SaaS Product Analytics with Google Analytics and Looker Studio
SaaS businesses and digital products are currently at the forefront of innovation, reshaping industries and transforming user experiences. To achieve sustainable growth and competitive advantage, these businesses must…
4 min read
Healthcare Marketing with Google Analytics and Looker Studio
In the digital transformation, healthcare organizations are need to leverage advanced analytics tools to improve their performance, patient care, streamline operations, and drive success through digital channels. Two…
4 min read
Real Estate Advanced Marketing with Google Analytics and Looker Studio
In the dynamic world of real estate, data-driven decision-making is paramount for success. By leveraging the power of Google Analytics 4 (GA4) and Looker Studio, such businesses can…
4 min read
Content Analytics Insights with Google Analytics and Looker Studio
Content Analytics Insights with Google Analytics and Looker Studio Unlock the true potential of your content marketing strategy with the powerful insights provided by Google Analytics and Looker…
4 min read
Mastering Conversion Metrics for Succesfull Conversion Rate Optimization
Conversion rate optimization (CRO) is a critical aspect of digital marketing, focusing on improving the percentage of website visitors who complete desired actions. To effectively optimize conversion rates,…
4 min read
