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Tag Governance 101: Best Practices for Effective Tag Implementation and Management
Tag governance refers to the process of managing and maintaining the tags that are implemented on a website or app. This includes ensuring that tags are properly implemented,…
4 min read
New Analytics & Marketing Tag Scan
Why is it important to scan for new marketing and analytics tags? Scanning for a new tag is important for ensuring that tags are properly implemented and firing…
4 min read
Custom engagement events tracking with GTM & Data Layer for media conversions
Custom engagement tracking events and engagement conversions on your website or landing pages is crucial for optimizing digital marketing strategies and increasing conversions. By tracking user engagements with…
4 min read
Implementing Cookies Opt-In for Data Privacy Compliance
Cookies opt-in refers to the practice of obtaining explicit consent from website visitors before placing non-essential cookies on their devices. Non-essential cookies include those used for tracking user…
4 min read
5 Aspects of GTM Implementation You Need to Validate
To Govern your Google Tag Manager implementation, you need to be properly in command of many technical and operational aspects. Here are 5 tips to go through to…
4 min read
How to Reduce Marketing Waste: Strategies for Maximizing Your Marketing ROI
Marketing waste refers to the resources, time, and efforts that are expended on marketing initiatives but do not result in desirable outcomes or generate a return on investment…
4 min read
