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Custom engagement events tracking with GTM & Data Layer for media conversions
Custom engagement tracking events and engagement conversions on your website or landing pages is crucial for optimizing digital marketing strategies and increasing conversions. By tracking user engagements with…
4 min read
Implementing Cookies Opt-In for Data Privacy Compliance
Cookies opt-in refers to the practice of obtaining explicit consent from website visitors before placing non-essential cookies on their devices. Non-essential cookies include those used for tracking user…
4 min read
5 Aspects of GTM Implementation You Need to Validate
To Govern your Google Tag Manager implementation, you need to be properly in command of many technical and operational aspects. Here are 5 tips to go through to…
4 min read
How to Reduce Marketing Waste: Strategies for Maximizing Your Marketing ROI
Marketing waste refers to the resources, time, and efforts that are expended on marketing initiatives but do not result in desirable outcomes or generate a return on investment…
4 min read
Why Tag Auditing is Essential for Marketing Success
Tags are essential for tracking data and enabling analytics in digital marketing. However, improper tag implementation can lead to inaccurate data and performance issues. That’s where tag auditing…
4 min read
Why to run a Website Audit
A website serves as the digital face of a business, playing a critical role in attracting and engaging users, driving conversions, and achieving online success. However, over time,…
4 min read
