Your cart is currently empty!
Search results for:
Analytics Term Meaning
Analytics refers to the systematic computational analysis of data or statistics. It is used in marketing to measure, manage, and analyze marketing performance to maximize effectiveness and optimize return on investment (ROI). Detailed Explanation In the context of marketing, analytics involves collecting data from various marketing channels, analyzing it, and using the insights gained to…
Affiliate Marketing Term Meaning
Affiliate Marketing is a performance-based marketing strategy where businesses reward affiliates (partners) for driving traffic or sales to their website through the affiliate’s marketing efforts. Detailed Explanation In Affiliate Marketing, affiliates promote a business’s products or services through various marketing channels such as blogs, social media, email campaigns, and websites. Affiliates earn a commission for…
Ad Retargeting Term Meaning
Ad Retargeting, also known as remarketing, is a form of online advertising that targets users who have previously visited a website or interacted with a brand but did not convert. It aims to re-engage these users by showing them relevant ads as they browse other sites. Detailed Explanation Ad Retargeting works by using cookies or…
Above the Fold Term Meaning
Above the Fold refers to the portion of a webpage that is visible without scrolling. This term originates from the print industry, where it described the upper half of the front page of a newspaper, which is visible when folded. Detailed Explanation In web design and digital marketing, “Above the Fold” is critical because it…
A/B Testing Term Meaning
A/B Testing is a method of comparing two versions of a webpage, email, or other marketing asset to determine which one performs better. Detailed Explanation A/B Testing, also known as split testing, involves creating two variants (A and B) and showing them to different segments of your audience. Metrics such as conversion rates, click-through rates,…
Time in Funnel Stage Metric Definition
Time in Funnel Stage is a key performance indicator (KPI) that measures the average amount of time users spend in each stage of a sales or marketing funnel. This metric helps businesses understand how long it takes for users to move through different stages of the funnel. Detailed Explanation What is Time in Funnel Stage?…
Marketing Metrics Dictionary
Marketing Metrics Dictionary Explore our comprehensive marketing metrics dictionary to enhance your understanding of key performance indicators and metrics essential for digital marketing success. ROAS Conversion Rate
Customer Acquisition Cost (CAC) Metric Definition
Customer Acquisition Cost (CAC) is a key performance indicator (KPI) that measures the total cost incurred by a business to acquire a new customer. It is an essential metric for evaluating the efficiency and cost-effectiveness of marketing and sales strategies. Detailed Explanation What is Customer Acquisition Cost (CAC)? Customer Acquisition Cost (CAC) is calculated by…
Paid Search Total Keyword Revenue Calculator
Formula: Total Keyword Revenue = Keyword Clicks × Conversion Rate × Revenue per Conversion 100 Explanation The Paid Search Total Keyword Revenue Calculator helps estimate the total revenue generated from a specific keyword in paid search campaigns. It uses the number of keyword clicks, the conversion rate, and the revenue per conversion. Real-Life Example Let’s say you have 2,000 clicks for…
Paid Search Keyword ROI Calculator
Formula: Keyword ROI = ( Revenue – Cost ) Cost × 100 Explanation Paid Search Keyword ROI measures the return on investment for a specific keyword in paid search campaigns. It is calculated by subtracting the cost of the keyword from the revenue generated by that keyword, dividing by the cost, and multiplying by 100 to…