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What is a digital data layer and what is it used for?
Web development is an essential aspect of web analytics, and the data layer is at the heart of effective web analytics. If you want to ensure that your website is performing optimally, it’s crucial to check your data layer consistently. Checking your data layer can provide you with valuable insights into your website’s performance and…
Tagging Best Practices in Tag Management Systems
Optimally organizing tags in a Tag Management System (TMS) such as Google Tag Manager (GTM) involves following tagging best practices for efficient and effective tag management. Here are some steps you can take to arrange tags in an optimal way in any TMS: Create a naming convention: Establish a consistent naming convention for your tags,…
Tags & Pixels Auditing: Enhance Marketing Data Accuracy with a Tag Auditing Tool
Marketing and analytics tags are critical for collecting data, but ensuring their accuracy and compliance can be challenging, especially for the fact that data tracking is an invisible process to the normal users and it many cases it requires medium to advanced technical skills. Marketing tag & pixel auditing processes and tag audit tools play…
What is Data Waste Management? How it benefits in Digital Marketing?
Data waste management refers to the process of identifying and eliminating unnecessary or irrelevant data in order to improve the quality and usefulness of the data that a business collects. This process involves identifying data that is no longer useful, inaccurate or duplicate, and discarding it. This is important because it ensures that the data…
