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Cost Per Lead (CPL) Calculator
Formula: CPL = Total Cost Number of Leads Explanation Cost Per Lead (CPL) – sometimes refered to also as “Cost Per Conversion” is a marketing metric that measures the cost effectiveness of a marketing campaign in generating new leads. It is calculated by dividing the total cost of the campaign by the number of leads generated. This rate…
Unmask Real Time on Page with Custom Metrics (GA4 & GTM)
Accurately measuring the time users spend on your webpage is crucial for understanding engagement and optimizing content. In a previous article, we explored how to use time metrics with Google Analytics and Looker Studio. However, we highlighted the inherent inaccuracies in Google’s default time tracking methods. This makes it challenging to rely on this data…
Cross Domain Tracking with Mixpanel and Google Tag Manager
Cross domain tracking is essential for accurately monitoring user behavior across different domains. In this article, we will dive into the significance of cross domain tracking, potential issues arising from its absence, and how tools like Mixpanel, Google Analytics, and others address this challenge. We will also provide a step-by-step guide to implementing cross domain…
Google Tag Manager Server-Side Tagging: Do I Really Need It?
Google Tag Manager (GTM), the most popular Tag Management System has established itself as a powerful tool that simplifies the deployment and management of various tags on websites. Recently, server-side tagging has become a hot topic, offering potential improvements in performance, security, and data accuracy. But is it essential for every business? This article explores…
Understanding Marketing Analytics Attribution Models
Understanding how various marketing efforts contribute to sales and conversions is crucial for businesses aiming to optimize their strategies and budgets. This understanding is facilitated through marketing attribution, a powerful analytical approach that helps businesses identify which touchpoints in a customer’s journey are most effective. Marketing attribution models offer a framework to assign credit to…
How Many Websites Use Google Analytics?
Google Analytics is a widely adopted tool for tracking and analyzing web traffic. As of 2024, approximately 75 million websites are using Google Analytics, making it the most popular web analytics service globally. Launched in 2005, revolutionized web analytics by offering robust, user-friendly tracking capabilities for free. Initially, its adoption was rapid among early adopters…
KPI Overview and Marketing Channels Dashboard Template
The TagLab Marketing Channels Dashboard synthesizes your marketing data into clear, actionable insights. Our robust set up connects with Google Analytics 4 to bring you a suite of informative KPI reports. It’s a thoughtfully designed interface to help you understand customer engagement, track campaign success, and refine your marketing approach with precision.
Tracking Metrics with Google Analytics: A Comprehensive Guide
Google Analytics stands as a cornerstone tool for digital analytics, providing vital insights into website and application performance. With the advent of Google Analytics 4 (GA4), the platform has transitioned to an event-based data model, emphasizing the importance of interactions and user engagement. This article delves into the various metrics and dimensions available in Google…
Marketing & Analytics Ops with Tag Management Systems
In the fast-paced world of digital analytics, efficient implementation is key to unlocking actionable insights and driving business growth. Tag management systems (TMS) offer a streamlined approach to deploying and managing tracking tags, providing marketers and analysts with greater agility, flexibility, and control over their analytics infrastructure. In this article, we’ll explore the benefits of…
