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Tagging Best Practices in Tag Management Systems
Optimally organizing tags in a Tag Management System (TMS) such as Google Tag Manager (GTM) involves following tagging best practices for efficient and effective tag management. Here are…
4 min read
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How to develop a successful web analytics strategy
How Can I Improve My Web Analytics? Web analytics tools are important for any business that wants to gain insights into its online performance and deploy successful marketing…
4 min read
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Tags & Pixels Auditing: Enhance Marketing Data Accuracy with a Tag Auditing Tool
Marketing and analytics tags are critical for collecting data, but ensuring their accuracy and compliance can be challenging, especially for the fact that data tracking is an invisible…
4 min read
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Tag Monitoring Software
The effectiveness of marketing strategies heavily depends on the seamless operation of website and application tags. These small yet powerful snippets of code are essential for tracking user…
4 min read
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Data Quality and Data Integrity in Digital Marketing
The pulse of marketing thrives on data. From small startups to large corporations, the ability to collect, analyze, and act upon data determines the effectiveness of marketing strategies…
4 min read
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Marketing Conversion Pixel Tags
What is a pixel in marketing? Is there a difference between Pixels and Tags? Website pixel tags are important tools for tracking and measuring website activity deriving usually…
4 min read