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Top Affiliate Marketing Strategies to Boost Conversion Rates
Introduction Overview of Affiliate Marketing Affiliate marketing is a performance-based marketing strategy where individuals, known as affiliates, earn a commission by promoting products or services of a business.…
4 min read
Unmask Real Time on Page with Custom Metrics (GA4 & GTM)
Accurately measuring the time users spend on your webpage is crucial for understanding engagement and optimizing content. In a previous article, we explored how to use time metrics…
4 min read
Cross Domain Tracking with Mixpanel and Google Tag Manager
Cross domain tracking is essential for accurately monitoring user behavior across different domains. In this article, we will dive into the significance of cross domain tracking, potential issues…
4 min read
How to Measure Content Performance on Your WordPress Blog with Google Analytics 4
Measuring content performance on your WordPress blog is crucial for understanding what resonates with your audience, optimizing your content strategy, and driving traffic. This guide will walk you…
4 min read
Digital Marketing Analytics Standard Operating Procedures (SOP)
Establishing an effective Analytics Standard Operating Procedure (SOP) ensures that every step in your digital customer journey delivery, from ideation to development, incorporates robust analytics tracking and analysis.…
4 min read
The Role of Analytics in Marketing Attribution
Marketing attribution is the process of identifying and assigning credit to various marketing touchpoints that contribute to a conversion. With the digital landscape evolving rapidly, marketers are increasingly…
4 min read