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Tag: Analytics Implementation
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Tracking Metrics with Google Analytics: A Comprehensive Guide
Google Analytics stands as a cornerstone tool for digital analytics, providing vital insights into website and application performance. With the advent of Google Analytics 4 (GA4), the platform…
4 min read
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Implementing Google Analytics Custom Dimensions in the Data Layer with Google Tag Manager
In the dynamic world of digital and web analytics, the ability to track tailored user interactions can significantly deepen insights into user behavior. Custom dimensions in Google Analytics…
4 min read
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SaaS Product Analytics with Google Analytics and Looker Studio
SaaS businesses and digital products are currently at the forefront of innovation, reshaping industries and transforming user experiences. To achieve sustainable growth and competitive advantage, these businesses must…
4 min read
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Event Tracking in GA4: Best Practices and Advanced Strategies
In the evolving landscape of digital analytics, Google Analytics 4 (GA4) represents a significant shift towards a more granular and event-based model of user behavior analysis. This transition…
4 min read
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Conversion Insights with Custom Dimensions and Metrics in Google Analytics
In the realm of digital marketing, understanding user behavior is key to optimizing conversion strategies. Google Analytics offers a robust toolset to track and analyze user interactions, including…
4 min read
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How to automate analytics tests with Selenium
Analytics Tags & Data Layers Automation Testing with Selenium Testing conversion pixels, marketing tracking codes, and analytics tags, such as those for Google Analytics, Google Ads, or Adobe…
4 min read
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Implement Page Average Scroll Rate Tracking for Google Analytics 4 with GTM
Google Analytics 4 (GA4) indeed offers a scroll event that allows tracking the scroll percentage. However, when this event triggers at every defined percentage range, it may lack…
4 min read
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Implement Scroll Rate Tracking with Mixpanel: A Step-by-Step Guide
Understanding user behavior is crucial for website optimization, and one often-overlooked metric is scroll rate. In this guide, we’ll explore how to track scroll rates using Mixpanel, step…
4 min read
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Implement Mixpanel with Existing Google Tag Manager & Data Layer for Google Analytics
Implementing Mixpanel with the data layer set for Google Analytics with Google Tag Manager can be a powerful way to enhance your analytics capabilities and gather more detailed…
4 min read
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Utilizing Data Layer Variables in Google Tag Manager
In the world of tracking website activity, data layer variables are like helpful tools that make things more accurate. We’ll be exploring how these tools can benefit us…
4 min read
