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Tag: Google Analytics
Mastering Marketing KPIs with Looker Studio and Google Analytics 4
Key Performance Indicators (KPIs) are specific metrics that, when tracked and analyzed correctly, can provide a clear picture of the effectiveness of marketing strategies. They help in setting…
4 min read
Tracking Metrics with Google Analytics: A Comprehensive Guide
Google Analytics stands as a cornerstone tool for digital analytics, providing vital insights into website and application performance. With the advent of Google Analytics 4 (GA4), the platform…
4 min read
Implementing Google Analytics Custom Dimensions in the Data Layer with Google Tag Manager
In the dynamic world of digital and web analytics, the ability to track tailored user interactions can significantly deepen insights into user behavior. Custom dimensions in Google Analytics…
4 min read
SaaS Product Analytics with Google Analytics and Looker Studio
SaaS businesses and digital products are currently at the forefront of innovation, reshaping industries and transforming user experiences. To achieve sustainable growth and competitive advantage, these businesses must…
4 min read
Healthcare Marketing with Google Analytics and Looker Studio
In the digital transformation, healthcare organizations are need to leverage advanced analytics tools to improve their performance, patient care, streamline operations, and drive success through digital channels. Two…
4 min read
Real Estate Advanced Marketing with Google Analytics and Looker Studio
In the dynamic world of real estate, data-driven decision-making is paramount for success. By leveraging the power of Google Analytics 4 (GA4) and Looker Studio, such businesses can…
4 min read
Content Analytics Insights with Google Analytics and Looker Studio
Content Analytics Insights with Google Analytics and Looker Studio Unlock the true potential of your content marketing strategy with the powerful insights provided by Google Analytics and Looker…
4 min read
Event Tracking in GA4: Best Practices and Advanced Strategies
In the evolving landscape of digital analytics, Google Analytics 4 (GA4) represents a significant shift towards a more granular and event-based model of user behavior analysis. This transition…
4 min read
Conversion Insights with Custom Dimensions and Metrics in Google Analytics
In the realm of digital marketing, understanding user behavior is key to optimizing conversion strategies. Google Analytics offers a robust toolset to track and analyze user interactions, including…
4 min read
How to automate analytics tests with Selenium
Analytics Tags & Data Layers Automation Testing with Selenium Testing conversion pixels, marketing tracking codes, and analytics tags, such as those for Google Analytics, Google Ads, or Adobe…
4 min read
